{"id":28879,"date":"2025-10-16T10:09:00","date_gmt":"2025-10-16T08:09:00","guid":{"rendered":"https:\/\/kpw.law\/?p=28879"},"modified":"2026-05-14T21:02:29","modified_gmt":"2026-05-14T19:02:29","slug":"game-of-doener","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/game-of-doener\/","title":{"rendered":"Game of D\u00f6ner"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"2a221a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-28874 size-large not-transparent\" alt=\"Game of D\u00f6ner vs. Game of Thrones, Marke, markenrecht, bekannte Marke, Rechtsanwalt, Widerspruch\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-1024x576.jpg\" style=\"--dominant-color: #2a221a; object-position:47% 100%\" data-object-fit=\"cover\" data-object-position=\"47% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Game-of-Doener-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_fe3f8a95599d4b09c9dfdb669dac063e\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Game<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">of<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8b673a73dc66a98a45b52e88c7d09647\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">D\u00f6ner<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-10-16T10:09:00+02:00\">16. October 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can you attach your own trademark to famous titles of films or series? Or is that inadmissible free-riding?   <\/strong>The trademark dispute between Game of Thrones and Game of D\u00f6ner before the EUIPO.  <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-game-of-doner\">Game of D\u00f6ner<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A gastronomy entrepreneur had the idea of registering the name &#8220;GAME OF D\u00d6NER&#8221; &#8211; visually designed with dragon and shield elements &#8211; as a Union trademark for restaurant, franchising and licensing services. The name was apparently intended as an ironic play on the well-known series phenomenon &#8220;Game of Thrones&#8221;. However, the US broadcaster HBO, owner of the trademark rights to the world-famous series, found this less charming and filed an opposition.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/euipo.europa.eu\/copla\/image\/CJ4JX4FZVCC523YA2TMALSKFLEHJ64EHTPJFX7BMMRSAFNPMPOZAJSDK55SQH3XB5ZPX4LTHGHNIA\" alt=\"Game of D&#xF6;ner\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<p>The reasoning: &#8220;Game of D\u00f6ner&#8221; took unfair advantage of the fame and appeal of the well-known trademark &#8220;Game of Thrones&#8221;. The opposition was based on the protection of the well-known <a href=\"https:\/\/kpw.law\/en\/topics\/trademark\/\">trademark<\/a>, according to which trademarks with a reputation in the EU are also protected beyond identical or similar goods &#8211; namely whenever a later sign could benefit from or detract from the reputation of the earlier trademark. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-der-fall-vor-dem-euipo\">The case before the EUIPO<\/h2>\n\n<p>HBO was able to present an impressive collection of evidence: Audience figures across Europe, international awards, merchandising collaborations, tourism effects &#8211; in short: the undeniable cult status of &#8220;Game of Thrones&#8221;. The EUIPO therefore had no difficulty in establishing the high reputation and esteem of the earlier trademark &#8220;Game of Thrones&#8221;. <\/p>\n\n<p>The examination focused on the question of whether there is a so-called &#8220;link&#8221; between the two signs, i.e. a mental connection that the average consumer automatically makes to &#8220;Game of Thrones&#8221; when seeing &#8220;Game of D\u00f6ner&#8221;. It is not a question of whether there is a likelihood of confusion, but whether an economic advantage is derived from the reputation of the well-known trademark. <\/p>\n\n<p>The EUIPO came to the conclusion that this was precisely the case here. Even the structure with &#8220;GAME OF &#8230;&#8221; was strongly based on the well-known series logo. The use of similar typography, the dramatic lettering and the use of dragon and shield symbols reinforce this impression. Although the trademarks are not identical, they are similar enough to evoke a clear association.   <\/p>\n\n<p>By decision of March 12, 2025 &#8211; Ref. B 3 215 519 &#8211; the Opposition Division therefore upheld HBO&#8217;s opposition and rejected the &#8220;Game of D\u00f6ner&#8221; application in its entirety. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-reichweite-des-bekanntheitsschutzes\">Scope of the protection of reputation  <\/h2>\n\n<p>The decision makes it clear how far the protection of famous trademarks extends. Even supposedly humorous wordplay with well-known brand names can be legally risky. Even if the trademark applied for relates to completely different goods or services &#8211; in this case gastronomy and franchises instead of television entertainment &#8211; the association with a well-known title is sufficient to interfere with the laws of the earlier trademark owner.    <\/p>\n\n<p>For companies, this means that wordplay with prominent titles or trademarks may seem creative and humorous, but can be legally tricky. If the targeted consumer immediately thinks of the well-known older trademark when they see the new trademark, this may constitute an infringement of the laws of the older trademark.   <\/p>\n\n<p>To be on the safe side, new brand ideas should not only be checked for identity and similarity, but also for possible risks of association with well-known trademarks. This is especially true if the name, layout or imagery is reminiscent of a familiar &#8220;narrative world&#8221; of the well-known trademark. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The &#8220;Game of D\u00f6ner&#8221; case makes it clear that humor and irony have their limits in <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\">trademark law <\/a>. Anyone who borrows too heavily from the fame of a well-known trademark risks the complete loss of their application and possible further claims &#8211; even if they are active in a different industry. <\/p>\n\n\n\n<p>The reputation of well-known trademarks knows no industry boundaries and attempts to profit from them quickly end up being unfair.<\/p>\n\n\n\n<p>To put it in the style of the series: in the world of trademark law, there is no &#8220;winter is coming&#8221; &#8211; the trouble is usually already there if you sit on the throne too much.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_4b96085c11ccc97568fa1de574ba356e\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Game of D\u00f6ner or free riding? The trademark dispute between a kebab company and HBO in connection with Game of Thrones. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5382,5811,5812,5383],"thema":[4896,4895,4897],"rechtsgebiet":[4898],"produkt":[5001,4900,4901,4902,5778],"class_list":["post-28879","post","type-post","status-publish","format-standard","hentry","category-general","tag-famous-trademark","tag-game-of-doener","tag-kebab","tag-well-known-trademark","thema-internationale-registrierung-en","thema-marke-en","thema-markenformen-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-markenanmeldung-en","produkt-markenrecherche-en","produkt-markenuberwachung-en","produkt-successfully-combating-trademark-infringement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Game of D\u00f6ner vs. Game of Thrones - Trademark law is coming<\/title>\n<meta name=\"description\" content=\"Game of D\u00f6ner or free riding? 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