{"id":28778,"date":"2025-10-10T08:42:30","date_gmt":"2025-10-10T06:42:30","guid":{"rendered":"https:\/\/kpw.law\/?p=28778"},"modified":"2026-04-18T05:40:43","modified_gmt":"2026-04-18T03:40:43","slug":"the-end-for-veggie-burgers","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/","title":{"rendered":"The end for veggie burgers"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"7fab3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-28776 size-large not-transparent\" alt=\"Aus f\u00fcr Veggie-Burger, EU-Parlament, Fleisch, Fleischersatzprodukte, Schnitzel, Wurst, Steak, Lebensmittel, Rechtsanwalt, Wettbewerbsrecht, Irref\u00fchrung\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg\" style=\"--dominant-color: #7fab3f; object-position:28% 73%\" data-object-fit=\"cover\" data-object-position=\"28% 73%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_8416b5c23b79a854be3fe03cc12f6f39\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">The end <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-27dc2e0d5d355f1a557735b01d14c911\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Veggie burger?<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-10-10T08:42:30+02:00\">10. October 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>On October 8, 2025, the EU Parliament decided to reserve designations such as sausage, schnitzel or burger exclusively for meat products and to ban meat substitutes such as tofu.<\/strong>  What is it all about?<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it all about?<\/h2>\n\n<p>On October 8, 2025, the European Parliament decided by a majority of 355 votes to 247, with 30 abstentions, that terms such as &#8220;burger&#8221;, &#8220;schnitzel&#8221; and &#8220;sausage&#8221; may only be used for animal-based <a href=\"https:\/\/kpw.law\/en\/lebensmittel-2-2\/\">foods <\/a>in future. The vote was part of a broader<a href=\"https:\/\/www.europarl.europa.eu\/doceo\/document\/A-10-2025-0161_DE.html#_section2\"> legislative package to strengthen the position of farmers<\/a> in negotiations on prices in supermarkets.   <\/p>\n\n<p>It also contains regulations that in future, the names currently used for meat products and meat preparations will be reserved exclusively for products containing meat. These include, for example, names such as steak, schnitzel, sausage, meatballs, hamburgers, but also egg yolk and egg white. The same should apply to poultry.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-nachste-schritte-im-legislativen-verfahren\">Next steps in the legislative process<\/h2>\n\n<p>However, the EU Parliament&#8217;s decision does not yet mean the end of the tofu schnitzel or veggie burger. It still has to be agreed with the Member States in the Council of the European Union and with the Commission in so-called trilogue negotiations.   <\/p>\n\n<p>A qualified majority in the Council is required for the regulation to enter into force. The German government has not yet announced an official position on the parliamentary resolution. The final adoption therefore depends largely on how the individual member states position themselves in the upcoming negotiations.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-konsequenzen-der-verordnung\">Consequences of the regulation<\/h2>\n\n<p>If the regulation actually comes into force as decided by the EU Parliament, product names for meat-free products such as veggie burgers and the like will no longer be permitted in future. Companies offering such products would have to reorient themselves.   <\/p>\n\n<p>This would mean that meat products would be subject to a regulation comparable to that which already applies to dairy products. This is because the EU Regulation on the common organization of the markets in agricultural products stipulates that the designation &#8220;milk&#8221; is reserved exclusively for products obtained &#8220;by single or repeated milking&#8221; from the &#8220;normal secretion of the udder&#8221;. The same applies to dairy products such as cheese, butter, cream and yoghurt.  <\/p>\n\n<p>The<a href=\"https:\/\/kpw.law\/aus-fuer-sojamilch-veganen-kaese-und-tofubutter\/\"> European Court of Justice ruled against soy milk, vegan cheese and tofu butter on the basis of this regulation back in 2017<\/a>. Since then, there have been names for soy drinks and other alternative names. <\/p>\n\n<p>However, there is a list of exceptions for dairy products that allows traditional names such as &#8220;coconut milk&#8221;, &#8220;peanut butter&#8221; or &#8220;meatloaf&#8221;. No comparable list of exceptions has yet been provided for the planned new regulation for meat products. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-auswirkungen-auf-hersteller\">Effects on manufacturers<\/h2>\n\n<p>If the regulation comes into force in the way it has now been decided, this would have a considerable impact on the manufacturers of such products. They would have to relabel their products and come up with new names that work for consumers. Several companies &#8211; including the discounters Aldi S\u00fcd and Lidl, the burger chain Burger King and manufacturers such as Beyond Meat and R\u00fcgenwalder M\u00fchle &#8211; have spoken out against the plan in a joint letter. The short-term conversion costs are estimated to be in the single-digit mid-millions. The companies argue that a ban would make sales more difficult and that Germany would be particularly affected by the economic damage due to the large market for meat substitute products.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kritik-an-der-verordnung\">Criticism of the regulation<\/h2>\n\n<p>The regulation is often sharply criticized with regard to the ban on designations for vegetarian or vegan substitute products. For example, a term such as &#8220;vegan seitan schnitzel&#8221; is not misleading for consumers and they know what the product contains.   <\/p>\n\n<p>The European consumer organization BEUC refers to a survey from 2020, according to which 70 percent of consumers are not bothered by terms such as &#8220;veggie burger&#8221; as long as the products are clearly identifiable as vegetarian or vegan.  <\/p>\n\n<p>The main argument put forward by supporters of the new regulation is that it misleads consumers. However, if it is clear from terms such as &#8220;veggie burger&#8221; that it is a vegetarian burger, it is not misleading in terms of competition law. This also makes long-used terms such as &#8220;celery schnitzel&#8221; unnecessarily inadmissible and would probably have to be called &#8220;breaded celery&#8221; or something similar in future.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The regulations banning the use of names for meat substitutes could and, in my opinion, should have been omitted. If designations are indeed misleading, one could take action against this using the tried and tested means of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">competition law <\/a>. <\/p>\n\n\n\n<p>The new rules will therefore not lead to more consumer protection, but to costs for the companies concerned and presumably also to confusion among consumers, who will now be confronted with new designations.  <\/p>\n\n\n\n<p>In addition, the selected prohibited terms such as &#8220;burger&#8221; already appear to be beside the point, as unlike &#8220;steak&#8221;, for example, they do not denote a pure meat product but a dish consisting of several components.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_1d6670df27578c5b2fff13e22c976170\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.156rem, 2.156rem + ((1vw - 0.2rem) * 2.907), 3.9rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5800,5801,5052,5608,5799],"thema":[4994],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-28778","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-burger","tag-meat","tag-misleading","tag-vegan-en-2","tag-vegetarian","thema-food","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>End of veggie burgers due to new EU regulation?<\/title>\n<meta name=\"description\" content=\"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end for veggie burgers\" \/>\n<meta property=\"og:description\" content=\"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T06:42:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-18T03:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clemens Pfitzer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clemenspfitzer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clemens Pfitzer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/\"},\"author\":{\"name\":\"Clemens Pfitzer\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\"},\"headline\":\"The end for veggie burgers\",\"datePublished\":\"2025-10-10T06:42:30+00:00\",\"dateModified\":\"2026-04-18T03:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/\"},\"wordCount\":834,\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Aus-fuer-Veggie-Burger-1024x576.jpg\",\"keywords\":[\"Burger\",\"Meat\",\"Misleading\",\"vegan\",\"vegetarian\"],\"articleSection\":[\"General\",\"Unkategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/\",\"name\":\"End of veggie burgers due to new EU regulation?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Aus-fuer-Veggie-Burger-1024x576.jpg\",\"datePublished\":\"2025-10-10T06:42:30+00:00\",\"dateModified\":\"2026-04-18T03:40:43+00:00\",\"description\":\"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Aus-fuer-Veggie-Burger-1024x576.jpg\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/Aus-fuer-Veggie-Burger-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/the-end-for-veggie-burgers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/kpw.law\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The end for veggie burgers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kpw.law\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/kpw.law_.png\",\"contentUrl\":\"https:\\\/\\\/kpw.law\\\/wp-content\\\/uploads\\\/kpw.law_.png\",\"width\":669,\"height\":669,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/#\\\/schema\\\/person\\\/bb7a5be61de17c2c027e254e249214bd\",\"name\":\"Clemens Pfitzer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g\",\"caption\":\"Clemens Pfitzer\"},\"description\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"sameAs\":[\"https:\\\/\\\/kpw.law\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pfitzer\\\/\",\"https:\\\/\\\/x.com\\\/clemenspfitzer\"],\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"E-Commerce\",\"Datenschutzrecht\",\"Patentrecht\",\"IT-Recht\",\"Softwarelizenzen\",\"Gesch\u00e4ftsgeheimnisse\"],\"knowsLanguage\":[\"Englisch\",\"Deutsch\"],\"jobTitle\":\"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"End of veggie burgers due to new EU regulation?","description":"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/","og_locale":"en_US","og_type":"article","og_title":"The end for veggie burgers","og_description":"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.","og_url":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2025-10-10T06:42:30+00:00","article_modified_time":"2026-04-18T03:40:43+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-scaled.jpg","type":"image\/jpeg"}],"author":"Clemens Pfitzer","twitter_card":"summary_large_image","twitter_creator":"@clemenspfitzer","twitter_misc":{"Written by":"Clemens Pfitzer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/"},"author":{"name":"Clemens Pfitzer","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd"},"headline":"The end for veggie burgers","datePublished":"2025-10-10T06:42:30+00:00","dateModified":"2026-04-18T03:40:43+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/"},"wordCount":834,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg","keywords":["Burger","Meat","Misleading","vegan","vegetarian"],"articleSection":["General","Unkategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/","url":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/","name":"End of veggie burgers due to new EU regulation?","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg","datePublished":"2025-10-10T06:42:30+00:00","dateModified":"2026-04-18T03:40:43+00:00","description":"The EU Parliament has decided that terms such as burger, schnitzel, steak and sausage may only be used for meat products in future.","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Aus-fuer-Veggie-Burger-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/the-end-for-veggie-burgers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"The end for veggie burgers"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","width":669,"height":669,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/bb7a5be61de17c2c027e254e249214bd","name":"Clemens Pfitzer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc1ba1c2897d08484345b3e1c9524bf03ed6b3ef6bf06ef8b3f8811c1fb6c38e?s=96&d=mm&r=g","caption":"Clemens Pfitzer"},"description":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz und Fachanwalt f\u00fcr IT-Recht, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","sameAs":["https:\/\/kpw.law","https:\/\/www.linkedin.com\/in\/pfitzer\/","https:\/\/x.com\/clemenspfitzer"],"gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","E-Commerce","Datenschutzrecht","Patentrecht","IT-Recht","Softwarelizenzen","Gesch\u00e4ftsgeheimnisse"],"knowsLanguage":["Englisch","Deutsch"],"jobTitle":"Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Fachanwalt f\u00fcr IT-Recht","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/28778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=28778"}],"version-history":[{"count":4,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/28778\/revisions"}],"predecessor-version":[{"id":30400,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/28778\/revisions\/30400"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=28778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=28778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=28778"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=28778"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=28778"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=28778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}