{"id":28547,"date":"2025-09-29T09:26:00","date_gmt":"2025-09-29T07:26:00","guid":{"rendered":"https:\/\/kpw.law\/?p=28547"},"modified":"2026-04-14T14:36:52","modified_gmt":"2026-04-14T12:36:52","slug":"misleading-advertising-with-eu-organic-label","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/misleading-advertising-with-eu-organic-label\/","title":{"rendered":"Misleading advertising with EU organic label"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-28490 size-large\" alt=\"EU-\u00d6ko-Siegel, Logo der Europ\u00e4ischen Union f\u00fcr \u00f6kologische\/biologische Produktion, Allergenkennzeichnug, Preisangaben, Werbung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Irrefuehrende-Werbung-mit-EU-Oeko-Siegel-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_9194f3da6543fe6012dbf8f4d04dfadf\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Misleading<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Advertising with<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-9c869c62955e749f7060a5c141554da1\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">EU organic label<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-09-29T09:26:00+02:00\">29. September 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>When and how can an online retailer advertise with the EU organic label &#8211; and when is this misleading? <\/strong>The Regional Court of Stuttgart has drawn clear boundaries and also commented on allergen labeling and price information.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it all about?<\/h2>\n\n<p>A Luxembourg company operates an <a href=\"https:\/\/kpw.law\/rechtsgebiet\/e-commerce\/\">online store <\/a>for delicatessen products. The store not only had problems with allergen labeling and incorrect price information, but also used the logo of the European Union for organic production (EU organic label) in the footer of the online store. Although the company had a certificate to use the EU organic label for certain <a href=\"https:\/\/kpw.law\/thema\/lebensmittel\/\">foods<\/a>, it did not have one for all products offered in the store. In addition, the wrong code number was indicated under the seal.   <\/p>\n\n<p>A competitor represented by us took action against this.<\/p>\n\n<div class=\"wp-block-group alignfull has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-hintergrund-das-eu-oko-siegel\">Background: The EU organic label<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:auto 47%\"><div class=\"wp-block-media-text__content\">\n<p style=\"margin-top:0;margin-bottom:0\">The European Union logo for organic production is intended to provide guidance to consumers: products bearing this logo originate from certified organic agriculture. The distinctive logo for organic production in the European Union was introduced on July 1, 2010, and has since served as a mandatory identification mark for organic products that comply with EU regulations.  <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9cc11a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"495\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/EU-Oeko-Logo.jpg\" alt=\"\" class=\"wp-image-28542 size-full not-transparent\" style=\"--dominant-color: #9cc11a; object-position:50% 50%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/EU-Oeko-Logo.jpg 880w, https:\/\/kpw.law\/wp-content\/uploads\/EU-Oeko-Logo-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/EU-Oeko-Logo-768x432.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n\n<p>Unlike other quality seals, the use of this logo is legally defined in <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32018R0848\">Regulation (EU) 2018\/848<\/a>. Only producers, processors and retailers whose products are certified by an approved organic inspection body and who meet the requirements (e.g. at least 95% organic raw materials) may use the EU organic logo.  <\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidung-des-gerichts\">Decision by the court<\/h2>\n\n<p>In a ruling dated 09.09.2025 &#8211; Ref. 53 O 160\/25, the Regional Court of Stuttgart ordered the Luxembourg retailer to cease and desist due to breaches of <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">competition law <\/a>. The judges clarified: The EU organic certificate is product-related &#8211; it therefore only applies to the specifically tested goods. If it is used generally for a company or even for all store products, a false image is created.   <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Placing the certificate in the footer of the website removes the reference to the product and gives the impression that it is a general certification.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The retailer was also condemned for failing to highlight allergens and for providing incorrect price information.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Companies that offer organic products certified in accordance with the EU Organic Regulation should only use the legal logo of the European Union for organic production in the respective product description. Use in the header or footer of the website, where the logo appears for every product and thus possibly also for non-organic certified products, can be anti-competitive and lead to costly cease and <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">desist letters <\/a>.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_f82ce1cb16541e4f722d370a0bfd1679\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out why the Regional Court of Stuttgart classifies the use of the EU organic seal for organic products in the footer as anti-competitive.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5744,5745,5743,5598],"thema":[4994,5062],"rechtsgebiet":[4987,5013],"produkt":[],"class_list":["post-28547","post","type-post","status-publish","format-standard","hentry","category-general","tag-food-en","tag-food-trade","tag-organic","tag-organic-seal","thema-food","thema-greenwashing-and-bluewashing","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Misleading advertising with EU eco-label - competition law<\/title>\n<meta name=\"description\" content=\"Find out why the Regional Court of Stuttgart classifies the use of the 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