{"id":28177,"date":"2025-10-18T10:28:00","date_gmt":"2025-10-18T08:28:00","guid":{"rendered":"https:\/\/kpw.law\/?p=28177"},"modified":"2026-04-27T21:06:03","modified_gmt":"2026-04-27T19:06:03","slug":"apple-watch-not-co2-neutral","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/apple-watch-not-co2-neutral\/","title":{"rendered":"Apple Watch not CO2-neutral"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"a6ae2e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-28219 size-large not-transparent\" alt=\"Apple Watch nicht CO2-Neutral, Greenwashing, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-1024x585.jpg\" style=\"--dominant-color: #a6ae2e; object-position:47% 87%\" data-object-fit=\"cover\" data-object-position=\"47% 87%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Apple-Watch-nicht-CO2-neutral-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_b988aa46c53dfc2a77b85307ed7c4ddf\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Apple Watch<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">not<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-990720766db6b80cddbeb17caaaa538b\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">CO2-neutral.<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-10-18T10:28:00+02:00\">18. October 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Daniel Loncar<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>No advertising with the term CO2-neutral: <\/strong>The Regional Court of Frankfurt am Main prohibits the US company from advertising its smartwatches with the term CO2-neutral in Germany.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-co2-neutral-im-einzelfall-irrefuhrend\">CO2-neutral misleading in individual cases<\/h2>\n\n<p>The Regional Court of Frankfurt am Main has prohibited the company from advertising its smartwatches with the term &#8220;CO2-neutral&#8221; in a ruling dated 26.08.2025, Ref. 3-06 O 8\/24. Deutsche Umwelthilfe had taken action against the company and objected to the use of the term in the advertising for various models of the smartwatches on offer as misleading. In the advertisements in question, Apple had emphasized that the majority of emissions were avoided during production and transport. A small remaining proportion would be offset by nature-based compensation projects. However, the court did not consider the specific projects to be sufficient in the individual case and ruled in favor of Deutsche Umwelthilfe.     <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-projekte-ohne-langfristige-sicherung\">Projects without long-term security<\/h2>\n\n<p>The company had referred to a reforestation project for eucalyptus trees in Paraguay with regard to compensation projects. During the proceedings, it became clear that these projects were not designed for the long term. Only 25 percent of the planned reforestation area of the project was secured for a longer period of time. The remaining 75 percent, on the other hand, was only secured until 2029. This narrow time limit was not sufficient to meet the expectations of the targeted consumers for sustainable and long-term CO2 compensation. According to the court, consumers would expect a significantly longer period of time. In assessing this period, the court referred, among other things, to the Paris Climate Agreement. In light of the international climate targets to achieve climate neutrality by 2050, it was assumed that the advertised compensation measures would be understood to ensure the reliability of the projects until around the middle of the century. This was not the case.        <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-greenwashing-wird-eingedammt\">Greenwashing Is being curbed<\/h2>\n\n<p>The decision is in line with other decisions that subject advertising claims relating to the climate neutrality and carbon footprint of the advertised products and services to a critical assessment (see Nuremberg-F\u00fcrth Regional Court,  <a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2025-N-5237\">Judgment of 25.03.2025, Ref. 3 HK O 6524\/24 <\/a>  or OLG Cologne,  <a href=\"https:\/\/nrwe.justiz.nrw.de\/olgs\/koeln\/j2024\/6_U_45_24_Urteil_20241213.html\">Judgment of 13.12.2024, Ref. 6 U 45\/24 <\/a>). This trend shows that advertising with green claims is consistently scrutinized by the courts and that <a href=\"https:\/\/kpw.law\/thema\/greenwashing-und-bluewashing\/\">greenwashing<\/a> is not acceptable. <a href=\"https:\/\/kpw.law\/thema\/greenwashing-und-bluewashing\/\">Greenwashing<\/a> refers to marketing strategies with which companies create the impression of being particularly environmentally friendly without the underlying measures or evidence actually supporting this claim.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ausblick\">Outlook<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In addition to the restrictions on the use of terms such as &#8220;CO2-neutral&#8221; and &#8220;climate-neutral&#8221; developed by case law, the national implementation of EU directives, which provide for <a href=\"https:\/\/kpw.law\/en\/new-rules-for-advertising-with-sustainability\/\">further stricter requirements for the substantiation and verification of sustainability claims<\/a>, will also be added in the coming years. In future, it will therefore become increasingly important for companies to ensure that their sustainability claims are legally compliant. They are therefore well advised to have their environmental advertising checked by a lawyer at an early stage in order to avoid legal risks and to meet the increasing requirements of case law and EU regulation with confidence.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_9e06254ddbd2765e6d3ae3a4881e3414\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1.png\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23366\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1.png 1000w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1-300x233.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1-768x595.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Regional Court of Frankfurt am Main has prohibited the company from advertising its smartwatches with the term &#8220;CO2-neutral&#8221; in a ruling dated 26.08.2025, Ref. 3-06 O 8\/24. Deutsche Umwelthilfe had taken action against the company and objected to the use of the term in the advertising for various models of the smartwatches on offer as misleading. In the advertisements in question, Apple had emphasized that the majority of emissions were avoided during production and transport. A small remaining proportion would be offset by nature-based compensation projects. However, the court did not consider the specific projects to be sufficient in the individual case and ruled in favor of Deutsche Umwelthilfe.     <\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5105,5129,5054],"thema":[5062,4924],"rechtsgebiet":[4987,5013],"produkt":[4913,4981,5007,4912,4982],"class_list":["post-28177","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-advertising","tag-e-commerce-en","tag-misleading-advertising","thema-greenwashing-and-bluewashing","thema-warning","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-e-commerce-consulting","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast 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