{"id":27979,"date":"2025-08-19T14:00:04","date_gmt":"2025-08-19T12:00:04","guid":{"rendered":"https:\/\/kpw.law\/?p=27979"},"modified":"2026-04-04T05:02:56","modified_gmt":"2026-04-04T03:02:56","slug":"payback-capped-for-medical-devices","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/payback-capped-for-medical-devices\/","title":{"rendered":"Payback capped for medical devices"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"0b45b4\" data-has-transparency=\"false\" style=\"--dominant-color: #0b45b4;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-28015 size-large not-transparent\" alt=\"Payback gedeckelt bei Medizinprodukten, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-1024x585.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Payback-gedeckelt-bei-Medizinprodukten-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_272b633c07624f84a4dc211267bba60b\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Payback limit <\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-huge-font-size wp-elements-cfcb43ec36cc679e7e11e9616a1d6eb3\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">medical products<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-08-19T14:00:04+02:00\">19. August 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Daniel Loncar<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>PAYBACK capped<\/strong>: The Federal Court of Justice ruled that only PAYBACK points worth a maximum of one euro may be granted per medical product sold. Higher bonuses violate the Medicinal Products Advertising Act. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-payback-punkte-bei-medizinprodukten-gedeckelt\">Payback points capped for medical products<\/h2>\n\n<p>The Federal Court of Justice by <a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=142347&amp;pos=0&amp;anz=1\">Judgment of 17.7.2025 Ref. I ZR 43\/24 <\/a> has put a limit to the granting of PAYBACK points for the sale of medical products. The case was triggered by a dispute between a hearing care professional and the Central Office for Combating Unfair Competition. The hearing aid specialist advertised that each customer would receive one PAYBACK point for every euro spent. The PAYBACK bonus system, which is familiar to many people from the retail trade, allows its participants to exchange the points they collect for cash or other rewards. However, this poses a problem from a legal perspective, as the advertising of medical products is strictly regulated. Apart from a few exceptions, the granting of free rewards is not permitted for the sale of medical products.      <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The term promotional gift [&#8230;] covers<br \/>in principle any non-cash benefit not calculated from the recipient&#8217;s perspective [&#8230;] The crediting of PAYBACK points at issue here fulfills these requirements<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-relevanz-schon-bei-einzelnen-medizinprodukten\">Relevance Even for individual medical devices<\/h2>\n\n<p>The hearing care professional objected that the PAYBACK advertising related to the entire product range and was not specifically aimed at individual medical products. In addition to hearing aids, numerous accessories were also offered, so that the points were not primarily awarded for the sale of a specific medical product. However, this argument did not apply. According to the court, the decisive factor is not whether an <a href=\"https:\/\/kpw.law\/en\/industries\/advertising\/\">advertisement <\/a>covers the entire product range, but whether it also promotes the sale of medical products. Even the inclusion of individual medical products, in this case hearing aids, is sufficient to classify the measure as sales advertising within the meaning of the Medicinal Products Advertising Act.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ausnahme-bei-maximal-einem-euro\">Exception for a maximum of one euro<\/h2>\n\n<p>In contrast to the lower court, which still generously allowed promotional gifts of up to five euros due to the fact that hearing aids are not price-linked medical devices, the Federal Court of Justice has now made it unmistakably clear: here too, only one euro per medical device sold is permitted, regardless of whether or not price competition exists for these products due to the lack of a prescription requirement. According to the reasoning, higher bonuses make the price comparison unnecessarily complicated for customers and entail the risk that the purchase decision depends more on the gift than on the actual price. This limit should therefore be drawn at a value of one euro.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Advertising gifts in the healthcare sector are subject to strict value limits. Exceeding these limits can entail legal risks and constitute <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">breaches of competition law <\/a>. We review your advertising measures, advise you on permissible structures and support you in communicating effectively on the market in a legally compliant manner.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_cfbc1d3d53c1b45fcd4f34fd80c9a4ae\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 3), 4rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1.png\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23366\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1.png 1000w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1-300x233.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-1-768x595.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Federal Court of Justice ruling stipulates that only PAYBACK points worth a maximum of one euro are permitted per medical product sold.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5700,5698,5699],"thema":[4924],"rechtsgebiet":[4987,5013],"produkt":[4913,4981,5007,4912,4982],"class_list":["post-27979","post","type-post","status-publish","format-standard","hentry","category-general","tag-hearing-aids","tag-medical-devices","tag-payback-en","thema-warning","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-e-commerce-consulting","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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