{"id":27914,"date":"2014-12-17T12:34:24","date_gmt":"2014-12-17T10:34:24","guid":{"rendered":"https:\/\/kpw.law\/amazon-warning-trap\/"},"modified":"2026-04-01T13:26:18","modified_gmt":"2026-04-01T11:26:18","slug":"amazon-warning-trap","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/amazon-warning-trap\/","title":{"rendered":"Amazon warning trap"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"e9b61a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27908 size-large not-transparent\" alt=\"Abmahnfalle Amazon, Wichtige Informationen zu Abmahnrisiken f\u00fcr H\u00e4ndler auf Amazon, Wettbewerbsrecht, Urheberrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-1024x585.jpg\" style=\"--dominant-color: #e9b61a; object-position:20% 51%\" data-object-fit=\"cover\" data-object-position=\"20% 51%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Abmahnfalle-Amazon-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_38550ee0e0e6ebf3c618a091aa128f24\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Warning trap<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-152f2f352929da905021924cfa6ec2dd\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Amazon<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2014-12-17T12:34:24+02:00\">17. December 2014<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>What warning traps threaten online retailers on Amazon? What do Amazon retailers need to watch out for? Valuable tips for marketplace retailers on Amazon.  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-handel-auf-amazon\">Trade on Amazon<\/h2>\n\n<p>Amazon not only sells itself, but is now one of the largest trading platforms on the internet and a player in <a href=\"https:\/\/kpw.law\/en\/rechtsgebiet\/e-commerce-en\/\">e-commerce<\/a> alongside eBay. Selling on Amazon is economically interesting for retailers due to Amazon&#8217;s reach and popularity. However, there are a number of problems for retailers when selling on Amazon, as their scope for creativity on Amazon is severely limited and Amazon retailers can be threatened with a <a href=\"https:\/\/kpw.law\/en\/thema\/warning\/\">cease and desist letter <\/a>.  <\/p>\n\n<p>Here are some of the pitfalls on Amazon that can lead to cease and desist letters for retailers:<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-zentrale-artikelbeschreibung\">Central article description<\/h2>\n\n<p>Amazon stores item descriptions centrally and assigns them an ASIN as a unique identifier. Every retailer who wants to sell a certain product and which already exists as an item on Amazon can &#8220;attach&#8221; themselves to this product, i.e. sell it under the same ASIN. For this reason, there are often several sellers for the same item. This may be convenient for the customer and Amazon, but there are risks for the retailer.   <\/p>\n\n<p>On the one hand, the item description may subsequently change, so that it no longer corresponds to the product offered, which may be misleading. <\/p>\n\n<p>On the other hand, a problem arises if, for example, a no-name product supposedly offered on Amazon is actually a branded product. If a retailer then offers a product other than the branded product &#8211; e.g. the identical no-name product &#8211; under the same ASIN, this constitutes a trademark infringement. We have already successfully enforced corresponding claims for trademark owners on several occasions (e.g. LG Stuttgart, decision of 12.09.2013 &#8211; Ref. 17 O 1263\/13; decision of 15.11.2013 &#8211; Ref. 17 O 1640\/13; LG Stuttgart, decision of 15.01.2014 &#8211; Ref. 17 O 43\/14; LG Stuttgart, judgment of 14.10.2014 &#8211; Ref. 17 O 800\/14). We have also represented retailers on several occasions who have been held liable for such trademark infringements because they had not even realized that the products on offer were branded products.   <\/p>\n\n<p>Retailers should therefore pay close attention to the item description and ASIN under which they offer their products and, if in doubt, create their own item descriptions on Amazon.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-weiterempfehlungs-funktion\">Recommendation function<\/h2>\n\n<p>Amazon has a recommendation function on its website that the retailer can neither switch on nor off. Such recommendation emails are legally problematic.  The Federal Court of Justice (<a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=65732&amp;pos=0&amp;anz=1\" target=\"_blank\" rel=\"noreferrer noopener\">Judgment of 12.09.2013 &#8211; Ref. I ZR 208\/12 <\/a>) classifies such recommendation emails without the recipient&#8217;s consent as unsolicited advertising, i.e. spam. The function on Amazon has now also been classified as <a href=\"https:\/\/kpw.law\/en\/rechtsgebiet\/competition-law\/\">anti-competitive <\/a>by the Higher Regional Court of Hamm (case no. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Gericht=OLG%20Hamm&amp;Datum=31.12.1111&amp;Aktenzeichen=4%20U%20154%2F14\">I-4 U 154\/14<\/a>). The liability of a retailer for Amazon&#8217;s recommendation function was also affirmed, as the retailer had ultimately chosen the sales platform. The lower court at Arnsberg Regional Court (   <a title=\"Arnsberg Regional Court - Judgment of 30.10.2014, Ref. I-8 O 121\/14\" href=\"http:\/\/www.justiz.nrw.de\/nrwe\/lgs\/arnsberg\/lg_arnsberg\/j2014\/8_O_121_14_Urteil_20141030.html\" target=\"_blank\" rel=\"noopener\">Judgment of 30.10.2014, Ref. I-8 O 121\/14 <\/a>) saw things differently.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-uvp-preisangaben\">RRP Price details<\/h2>\n\n<p>The central item description also leads to problems with RRP prices. Such non-binding price information from the manufacturer must be accurate, otherwise it is misleading under competition law. As the manufacturer&#8217;s RRP information can change over time, it is possible that even in the case of offers where the RRP price was originally correct, this information becomes outdated and is then no longer correct, which is anti-competitive. Amazon sometimes includes such RRP prices in the item descriptions. However, if the RRP price set by Amazon is no longer correct and a retailer still offers its goods under this item description, it is liable for this even if Amazon has set the information (OLG Cologne, decision of 23.09.2014 &#8211; Ref. 6 U 115\/14;       <a title=\"OLG Cologne - Judgment of 28.05.2014 - Ref. 6 U 178\/13\" href=\"http:\/\/www.justiz.nrw.de\/nrwe\/olgs\/koeln\/j2014\/6_U_178_13_Urteil_20140528.html\" target=\"_blank\" rel=\"noopener\">OLG Cologne, judgment of 28.05.2014 &#8211; Ref. 6 U 178\/13 <\/a>).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-produktfotos\">Product photos<\/h2>\n\n<p>If a retailer uploads their own product photos, <a href=\"https:\/\/kpw.law\/en\/rechtsgebiet\/copyright\/\">copyright infringements <\/a>can be considered if these <a href=\"https:\/\/kpw.law\/en\/topics\/what-protection-does-a-photograph-enjoy\/\">photos <\/a>are displayed with offers from other retailers, which happens regularly on Amazon. Although Amazon&#8217;s GTCs stipulate that corresponding laws are granted to uploaded images, the question is whether and to what extent this granting of rights is actually effective. The Regional Court of Cologne does not consider such use by third party retailers to be a copyright infringement (judgment of 13.02.2014 &#8211; Ref. 14 O 184\/13). The LG Stuttgart (LG Stuttgart, judgment of 25.02.2014 &#8211; Ref. 17 S 4\/13) and the LG N\u00fcrnberg-F\u00fcrth<a href=\"https:\/\/online.ruw.de\/geistiges-eigentum\/urteile\/Anforderungen-an-Rechteeinraeumung-zur-Nutzung-von-Produktbildern-auf-Online-Marktplatz-22566\">(judgment of 04.02.2011 &#8211; 4 HK O 9301\/10<\/a>) take a different view.   <\/p>\n\n<p>If the images were originally uploaded without the author&#8217;s consent, this always constitutes a copyright infringement (LG K\u00f6ln, reference decision of 16.11.2012 &#8211; Ref. 28 O 814\/11).<\/p>\n\n<p>Since retailers are usually unable to assess who uploaded the photos and with what authorization, the use of third-party photos should generally be avoided if the authorship is unclear.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-vorvertragliche-informationspflichten\">Pre-contractual information obligations<\/h2>\n\n<p>Online retailers must fulfill various information obligations towards consumers, such as providing information about the right of withdrawal. Many retailers also use GTCs. <\/p>\n\n<p>Although retailers can store this information on Amazon, this information is not necessarily displayed to the buyer as part of his order, or in the case of GTCs, there is no effective inclusion, as the reference used by Amazon alone is not sufficient.<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p><em>For further information, imprint, GTC and right of withdrawal please click on the seller&#8217;s name.<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n<p>is probably not sufficient for this. In addition, the final order overview only refers to Amazon&#8217;s GTC. <\/p>\n\n<p>It is therefore still impossible for retailers to comply with their legal information obligations, as Amazon does not allow legally compliant embedding. However, as this affects all retailers on Amazon equally, legal disputes in this regard have so far been limited. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Amazon is both an opportunity and a risk for retailers. With a little caution, some warning risks can be avoided, but unfortunately not all.   <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Trading on Amazon therefore remains associated with risks as long as Amazon does not make improvements here.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_2fb56b5f6798c46a837f5534e826a82e\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">E-Commerce!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"2\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clemens Pfitzer, certified expert in intellectual property law and IT-law, outlines some of the most common reasons for cease and desist letters from retailers on Amazon.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5184,5101,5667,5666,5654,5129,5345,5665,5669,5442,5513,5668],"thema":[4926],"rechtsgebiet":[4987,4923,5013,4898],"produkt":[5009,5065,5001,4934,5000,4981,5007,5006,4935,4982,5002],"class_list":["post-27914","post","type-post","status-publish","format-standard","hentry","category-general","tag-amazon-en","tag-amazon-cease-and-desist-letter","tag-article-description","tag-asin-en","tag-distance-selling-law","tag-e-commerce-en","tag-gtc","tag-online-trading-en","tag-recommendation","tag-right-of-withdrawal","tag-rrp","tag-tell-a-friend-en","thema-amazon-en","rechtsgebiet-competition-law","rechtsgebiet-copyright","rechtsgebiet-e-commerce-en","rechtsgebiet-markenrecht-en","produkt-advice-amazon","produkt-advice-on-information-obligations-in-e-commerce","produkt-advice-on-trademark-law","produkt-consulting-online-trading-platforms","produkt-defense-against-trademark-warning","produkt-defense-against-warning-letter-under-competition-law","produkt-e-commerce-consulting","produkt-general-terms-and-conditions-contract-texts-e-commerce","produkt-online-store-review","produkt-prosecution-of-infringement-of-competition-law","produkt-prosecution-of-trademark-infringements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon cease and desist letter - cease and desist risks for Amazon merchants<\/title>\n<meta name=\"description\" content=\"Clemens Pfitzer, certified expert in intellectual property law and IT-law, outlines some of the most common reasons for cease and desist letters from retailers on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/amazon-warning-trap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon warning trap\" \/>\n<meta property=\"og:description\" content=\"Clemens Pfitzer, certified expert in intellectual property law and IT-law, outlines some of the most common reasons for cease and 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