{"id":27680,"date":"2025-08-06T16:09:40","date_gmt":"2025-08-06T14:09:40","guid":{"rendered":"https:\/\/kpw.law\/?p=27680"},"modified":"2026-03-14T19:47:09","modified_gmt":"2026-03-14T17:47:09","slug":"turkey-imports-without-brand-exhaustion","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/turkey-imports-without-brand-exhaustion\/","title":{"rendered":"Turkey imports without brand exhaustion"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"1996cb\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27669 size-large not-transparent\" alt=\"T\u00fcrkei-Importe ohne Markenersch\u00f6pfung, Ersch\u00f6pfung, Markenrecht, Rechtsanwalt \" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-1024x585.jpg\" style=\"--dominant-color: #1996cb; object-position:48% 100%\" data-object-fit=\"cover\" data-object-position=\"48% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Tuerkei-Importe-ohne-Erschoepfung-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_1a653a220be104558d82fdee2621fa4f\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Turkey imports<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">without  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-3fbb886d4c451f5347f5650b3be5e7e8\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">exhaustion<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-08-06T16:09:40+02:00\">6. August 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Can Turkish branded goods simply be imported into Germany if the manufacturer sells them there legally? The Federal Court of Justice has a clear answer &#8211; and it could be expensive for parallel importers. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-parallelimport-von-mehmet-efendi-kaffee\">Parallel import of Mehmet Efendi coffee<\/h2>\n\n<p>A Turkish coffee roasting company sells its coffee both in Turkey and via a distributor in the EU under the trademark &#8220;Kurukahveci Mehmet Efendi&#8221;. However, a German food wholesaler imported the coffee produced in Turkey and marketed there directly to Germany &#8211; without the consent of the Turkish trademark owner. <\/p>\n\n<p>The coffee roasting company saw this as an infringement of its <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\">trademark rights <\/a>and unsuccessfully issued a cease and desist letter to the wholesaler. The case ultimately ended up before the Federal Court of Justice (Federal Court of Justice), which had to make a fundamental decision on the exhaustion of trademark rights in relation to Turkey. <\/p>\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_e3dcc2d7690aa331ace911cf7d37edd2\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-cover alignfull is-light v4-pattern-knowledge-how-to is-style-background-blend\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/monochrome-gradient-loop.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-kpw-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-medium-font-size wp-elements-74bda702c63295289365e59cb442c362\" id=\"h-hintergrundwissen\" style=\"padding-top:0;padding-bottom:0;font-style:italic;font-weight:500;letter-spacing:10%\">Hintergrundwissen<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_205c6b63b3cf9f3eb07bf6408788bb36\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-base-color has-text-color has-link-color has-huge-font-size wp-elements-bfcf7345f80c07da1a5863cda84875f3\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Was<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-8ecb9c844ed1d5491978fd91ea231857\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--60);font-size:clamp(2.244rem, 2.244rem + ((1vw - 0.2rem) * 3.093), 4.1rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">bedeutet<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-d5ef0d90cfb5c6a97a4fc0bc78762251\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 3), 4rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Ersch\u00f6pfung<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-570625569fcd2878caccaef76cea55b9\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--80);font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.663), 2.5rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">im <\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-c51d8b3a0fa34787065d925c0dd9212a\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(2.066rem, 2.066rem + ((1vw - 0.2rem) * 2.723), 3.7rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Markenrecht?<\/p>\n\n<\/div> \r\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-170b21d6dcd915376ca4436f70bdb76a\">Die <strong>Ersch\u00f6pfung <\/strong>ist ein zentrales Prinzip im Markenrecht.<br>Bringt ein Markeninhaber seine Waren selbst oder mit seiner Zustimmung durch Dritte in einem bestimmten Gebiet in den Verkehr, \u201eersch\u00f6pfen\u201d sich seine Markenrechte f\u00fcr diese konkreten Waren in diesem Gebiet. Das bedeutet, dass er den Weiterverkauf dieser Waren in diesem Gebiet nicht mehr verbieten kann.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-3a3ab8677a1c5bd34162681896fd069e\">In der EU tritt <strong>Ersch\u00f6pfung <\/strong>nur ein, wenn die Waren mit Zustimmung des Markeninhabers im Europ\u00e4ischen Wirtschaftsraum (EWR), also in der EU sowie in Island, Liechtenstein und Norwegen, in den Verkehr gebracht wurden. Werden Waren au\u00dferhalb des EWR verkauft, k\u00f6nnen Parallelimporte grunds\u00e4tzlich untersagt werden.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-b541a20ffa0ae847374faf77d5f54e1a\">Ausnahmen von diesem Grundsatz bestehen allerdings dann, wenn der Markeninhaber berechtigte Gr\u00fcnde hat, sich dem Vertrieb der Waren zu widersetzen, beispielsweise wenn der Zustand der Waren nach dem Inverkehrbringen ver\u00e4ndert oder verschlechtert wurde.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n        <\/div>\r\n    \r\n\n<h2 class=\"wp-block-heading\" id=\"h-bgh-keine-sonderstellung-fur-die-turkei\">Federal Court of Justice: No special status for Turkey<\/h2>\n\n<p>The Federal Court of Justice confirmed in its  <a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;Datum=Aktuell&amp;Sort=12288&amp;nr=142455&amp;anz=1130&amp;pos=8&amp;Blank=1.pdf\">Judgment of July 3, 2025 &#8211; Ref. I ZR 226\/24 <\/a>  The Federal Court of Justice upheld the legal opinion of the lower courts and rejected the wholesaler&#8217;s appeal. The Federal Court of Justice clarifies: <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The marketing of goods (here: coffee) in Turkey under a name that is protected under the EU Trademark Regulation does not lead to the exhaustion of trademark rights with the consequence that the trademark owner has the law to prohibit the import of these goods into the European Economic Area without his consent.<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-assoziierungsabkommen-hilft-nicht\">Association agreement does not help<\/h2>\n\n<p>The wholesaler had argued that the Association Agreement between the EU and Turkey prohibits trade-restrictive measures and must lead to the exhaustion of trademark rights. The Federal Court of Justice rejected this view. Although the agreement contains a ban on quantitative import restrictions, it also contains an explicit exception for the protection of industrial property.  <\/p>\n\n<p>The court emphasized that the association agreement does not pursue the goal of establishing a common internal market as within the EU, but merely aims to establish economic cooperation. Equality with EU member states was therefore not envisaged. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-unternehmen-bei-importen-aus-der-turkei-beachten-mussen\">What companies need to consider when importing from Turkey<\/h2>\n\n<p>The ruling creates legal certainty for trademark owners. They can prohibit parallel imports from Turkey into the EU even if they sell their goods there themselves. <\/p>\n\n<p>Importers, on the other hand, should be careful. Anyone who imports branded goods from Turkey into Germany without the consent of the rights holder risks costly cease and desist <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">letters <\/a>and injunctions. This also applies to other third countries outside the EEA.  <\/p>\n\n<p>Importers should therefore take the following measures:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li>Contractual security with suppliers<\/li>\n\n\n\n<li>Check whether trademark rights exist in the EU before importing<\/li>\n\n\n\n<li>If necessary, obtain the consent of the trademark owner <\/li>\n\n\n\n<li>Take advantage of legal advice  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The Federal Court of Justice ruling makes it unmistakably clear that the exhaustion of trademark rights is limited to the EEA. Even special trade agreements such as the EU-Turkey Association Agreement do not change this. <\/p>\n\n\n\n<p>Companies should therefore not rely on the fact that trademark rights are automatically exhausted by sales in third countries. If anything is unclear, legal advice should be sought in good time in order to avoid expensive legal disputes and safeguard your own business model. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_205c6b63b3cf9f3eb07bf6408788bb36\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Parallel imports outside the EEA, in particular Turkey, cannot claim exhaustion to defend against trademark claims<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5329,5330,5042,5214],"thema":[],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-27680","post","type-post","status-publish","format-standard","hentry","category-general","tag-exhaustion-en","tag-exhaustion-principle-en","tag-trademark-en","tag-trademark-law","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>No trademark exhaustion for parallel imports from Turkey<\/title>\n<meta name=\"description\" content=\"Parallel imports outside the EEA, in particular Turkey, cannot claim exhaustion to defend against trademark claims\" \/>\n<meta name=\"robots\" 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