{"id":27648,"date":"2025-08-04T17:41:33","date_gmt":"2025-08-04T15:41:33","guid":{"rendered":"https:\/\/kpw.law\/?p=27648"},"modified":"2026-03-22T10:28:40","modified_gmt":"2026-03-22T08:28:40","slug":"hatefluencers-are-not-competitors","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/hatefluencers-are-not-competitors\/","title":{"rendered":"Hatefluencers are not competitors"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"ac6b10\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27633 size-large not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-1024x576.jpg\" style=\"--dominant-color: #ac6b10; object-position:40% 31%\" data-object-fit=\"cover\" data-object-position=\"40% 31%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Hatefluencer-sind-keine-Wettbewerber-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_38f087676bc2cffc93065aa837782522\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-8ca83e433af16eef94d14b3f53f746c1\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Hatefluencer<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">are not<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-75ec88187348ebf30adb3bf85844aa71\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(3.155rem, 3.155rem + ((1vw - 0.2rem) * 5.242), 6.3rem);font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Competitors.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-08-04T17:41:33+02:00\">4. August 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>When two influencers argue about statements made by one of them, competition law claims are the obvious first step. But do the requirements for claims under competition law even exist in such cases? <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-vom-influencer-zum-hatefluencer\">From INfluencer to Hatefluencer<\/h2>\n\n<p>An influencer operates accounts on the platforms YouTube, Twitch, Twitter, TikTok and Instagram. In addition to gaming content, her videos also deal with current political issues, in particular women&#8217;s rights, feminism and the laws of the LGBTQ community.   <\/p>\n\n<p>The influencer defended herself against statements made by another influencer. Specifically, the influencer objected to statements such as that she &#8220;incites hatred day in, day out (&#8230;)&#8221;, that it was her business model to &#8220;spread this hate and this fake news&#8221; and that she was accusing other people of sexually harassing her. The influencer sues him &#8220;because she doesn&#8217;t like what I say about her (&#8230;)&#8221;; she displays &#8220;mysogenic behavior&#8221;, he considers her a &#8220;hatefluencer&#8221;, &#8220;she spreads hate, that&#8217;s her content&#8221;.  <\/p>\n\n<p>The influencer took action against these statements on the grounds of infringement of general personal rights and <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">competition law <\/a>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kein-konkretes-wettbewerbsverhaltnis\">No concrete competitive relationship<\/h2>\n\n<p>The Higher Regional Court of Frankfurt am Main (<a href=\"https:\/\/ordentliche-gerichtsbarkeit.hessen.de\/presse\/keine-wettbewerblichen-unterlassungsansprueche-zwischen-zwei-influencern\">Judgment of 17.7.2025 -, Ref. 16 U 80\/24 <\/a>) ruled in favor of the influencer with regard to some of the statements due to infringement of general personal rights, but rejected claims under competition law. According to the Frankfurt higher regional court judges, the <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\">specific competitive relationship<\/a> and a commercial act required for competition law claims were lacking. <\/p>\n\n<p>Although both players are active in the streaming segment, this alone does not constitute a direct competitive relationship. The influencer&#8217;s specific video did not advertise his own or third-party goods or services. Rather, he reported on conflicts and asked for donations for legal defense. This served to expand his community, not to promote sales.   <br \/><\/p>\n\n<p>It has not been shown that the influencer gains an economic advantage at the expense of the other. In fact, click figures could even increase for both. The plaintiff influencer also stated that she generates income from gaming, but does the rest &#8220;on a voluntary basis&#8221;. She was therefore not primarily acting commercially.   <\/p>\n\n<p>This means that there is no competitive relationship and no commercial act. Only claims based on general personal rights remain. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-nicht-alles-ein-wettbewerbsverstoss\">Not everything is an infringement of competition law<\/h2>\n\n<p>The decision shows that not every statement made by influencers can be combated with the means of competition law. When influencers make critical statements about other influencers, evaluate or comment on the content of other influencers or when it comes to public discussions about influencers, especially in a political context, there is often no competitive relationship and no commercial act. In such cases, one must fall back on claims from the general right of personality.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Even if it is often tempting for many reasons and seems obvious to take action against such statements with cease <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">and desist letters <\/a>under competition law and, if necessary, proceedings against third parties, the question must always be asked whether this is really a case for competition law or whether other legal bases are not more suitable. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_99fecee94f68d8ec0dfde2d12f6240e4\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" 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wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an influencer, can you defend yourself against the accusation of being a hatefluencer with the means of competition law or not?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5641,5066,5069,5640,5642],"thema":[],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-27648","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-business-act-en","tag-competitive-relationship","tag-concrete-competitive-relationship","tag-general-personal-rights","tag-influencer-en","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hatefluencers are not competitors<\/title>\n<meta name=\"description\" content=\"As an influencer, can you defend yourself against the accusation of being a 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