{"id":27449,"date":"2025-07-10T10:50:47","date_gmt":"2025-07-10T08:50:47","guid":{"rendered":"https:\/\/kpw.law\/?p=27449"},"modified":"2026-04-04T18:05:01","modified_gmt":"2026-04-04T16:05:01","slug":"a-leaf-like-any-other","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/","title":{"rendered":"A leaf like any other"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"e6bfc5\" data-has-transparency=\"false\" style=\"--dominant-color: #e6bfc5;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27445 size-large not-transparent\" alt=\"Ein Blatt wie jedes Andere, Markenrecht, Rechtsanwalt, Hanf\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_9cf8127f48645c450003be5f13986165\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">One leaf <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">like every<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-203da7afaa8fb9952dc192c1215a3c0c\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Other<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-07-10T10:50:47+02:00\">10. July 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Daniel Loncar<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>EUIPO decides:<\/strong> No trademark protection for stylized hemp leaf &#8211; the sign lacks the necessary distinctiveness to be registered as a trademark.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-keine-unterscheidungskraft-eines-hanfblatts\">No distinctive character of a hemp leaf<\/h2>\n\n<p>In its <a href=\"https:\/\/euipo.europa.eu\/eSearchCLW\/#key\/trademark\/APL_20250526_R2253_2024-1_019039084\">decision of 26.05.2025 &#8211; R2253\/2024-1<\/a>, the Board of Appeal of the EUIPO ruled that a stylized hemp leaf, which is framed in a circle by the terms &#8220;BASIC HEMP&#8221;, &#8220;ESTD 04 20&#8221; and &#8220;CBD AID&#8221;, has no distinctive character. The decision was preceded by an appeal. The Office had previously refused registration on other grounds. The sign in its entirety would be perceived by the relevant public as being contrary to public morals, as it promotes or glorifies drug consumption.   <\/p>\n\n<p>In the context of the appeal, the EUIPO did not deal with this further, but based its decision on the fact that the sign was limited to an advertising message.<\/p>\n\n<p>Since the sign applied for consisted of English words, the Board based its assessment of the grounds for refusal on English-speaking consumers in the European Union, i.e. in any case consumers in Ireland and Malta as part of the Union. In the view of the EUIPO, the surrounding terms were also not sufficient to give the sign sufficient distinctive character. <\/p>\n\n<p>The Office stated that an English-speaking consumer would understand &#8220;BASIC HEMP&#8221; as a reference to hemp in its simple or natural form &#8211; i.e. a standard hemp variety. &#8220;CBD&#8221; is commonly known for cannabidiol, a substance from the hemp plant with psychoactive effects. &#8220;AID&#8221; means aid. The term &#8220;CBD AID&#8221; is generally understood as &#8220;help from cannabidiol&#8221;. In &#8220;ESTD 04 20&#8221;, the consumer would recognize a reference to a date of establishment.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-kein-schutz-fur-reine-werbebotschaften\">NO protection for pure advertising messages<\/h2>\n\n<p>In the case of advertising slogans, it must be checked whether they contain elements that enable the persons addressed to easily and directly memorize the word sequence as a trademark for certain products or services. If only a general advertising statement is conveyed &#8211; without a recognizable reference to the origin or purpose of the goods &#8211; consumers pay little attention to the sign and do not memorize it as a trademark. <\/p>\n\n<p>The EUIPO considered such a mere advertising message to exist in the totality of the word elements concerned:<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The verbal elements as a whole are [&#8230;] limited to the advertising message that the goods in question and retail and online mail order services provide cannabidiol assistance in the form of a standard cannabis strain and are offered by a company established in April 2020 or on April 20<\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-stilisiertes-hanfblatt-reicht-nicht-aus\">Stylized hemp leaf is not enough<\/h2>\n\n<p>Even the pictorial element of the stylized hemp leaf with a green border was unable to change this:<\/p>\n\n<p>The stylization does not deviate significantly from the usual representations of a hemp leaf. The sign as a whole is no more than the mere sum of its individual components. The combination of the individual, non-distinctive elements does not show any particular features which could give the sign as a whole distinctive character:  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The figurative elements cannot give the sign the required distinctive character either. The stylized representation of a hemp leaf is merely perceived as an indication that the claimed goods and services contain hemp, are made from hemp or relate to such goods. <\/p>\n<\/blockquote>\n<\/div>\n\n<p>The EUIPO thus came to the conclusion that the sign applied for does not contain any elements that would allow the target public to memorize it as a sign of a specific commercial origin.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The decision illustrates the high requirements for the distinctiveness of trademarks, especially if they consist of descriptive terms or terms commonly used in advertising. For the goods and services claimed, the sign applied for was not convincing as an indication of commercial origin due to either its word or figurative elements. The combination of terms such as &#8220;CBD AID&#8221;, &#8220;BASIC HEMP&#8221; and &#8220;ESTD 04 20&#8221; was understood as a mere advertising statement that establishes a reference to cannabidiol and hemp and the date of foundation, but does not have any individual distinctive character.  <\/p>\n\n\n\n<p>The decision emphasizes that trademarks with references to cannabinoids or hemp products must be carefully examined for their distinctiveness &#8211; especially if they contain advertising or purely descriptive statements.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_1d72270bd437efc0011645975852fd05\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23371\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png 932w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-300x249.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-768x639.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A stylized hemp leaf lacks the necessary distinctiveness to be registered as a trademark.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5453,5603,5604,5042,5553],"thema":[4895],"rechtsgebiet":[4898],"produkt":[5001,4900],"class_list":["post-27449","post","type-post","status-publish","format-standard","hentry","category-general","tag-distinctive-character","tag-hemp","tag-hemp-leaf","tag-trademark-en","tag-union-trademark","thema-marke-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-markenanmeldung-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A leaf like any other, hemp leaf lacks distinctiveness<\/title>\n<meta name=\"description\" content=\"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A leaf like any other\" \/>\n<meta property=\"og:description\" content=\"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T08:50:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T16:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Loncar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Loncar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\"},\"author\":{\"name\":\"Daniel Loncar\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/90ef4fe0063f912c0b45ae322be4f502\"},\"headline\":\"A leaf like any other\",\"datePublished\":\"2025-07-10T08:50:47+00:00\",\"dateModified\":\"2026-04-04T16:05:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\/\/kpw.law\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg\",\"keywords\":[\"Distinctive character\",\"Hemp\",\"Hemp leaf\",\"trademark\",\"Union trademark\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\",\"url\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\",\"name\":\"A leaf like any other, hemp leaf lacks distinctiveness\",\"isPartOf\":{\"@id\":\"https:\/\/kpw.law\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg\",\"datePublished\":\"2025-07-10T08:50:47+00:00\",\"dateModified\":\"2026-04-04T16:05:01+00:00\",\"description\":\"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage\",\"url\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg\",\"contentUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/kpw.law\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A leaf like any other\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kpw.law\/en\/#website\",\"url\":\"https:\/\/kpw.law\/en\/\",\"name\":\"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte\",\"description\":\"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht\",\"publisher\":{\"@id\":\"https:\/\/kpw.law\/en\/#organization\"},\"alternateName\":\"kpw.law\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kpw.law\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kpw.law\/en\/#organization\",\"name\":\"KPW PartmbB\",\"alternateName\":\"KPW\",\"url\":\"https:\/\/kpw.law\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png\",\"contentUrl\":\"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png\",\"width\":669,\"height\":669,\"caption\":\"KPW PartmbB\"},\"image\":{\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/kpw\"],\"description\":\"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.\",\"email\":\"info@kpw.law\",\"telephone\":\"+4971141019030\",\"legalName\":\"KPW PartmbB\",\"foundingDate\":\"2010-04-01\",\"vatID\":\"DE270757792\",\"duns\":\"341580247\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/90ef4fe0063f912c0b45ae322be4f502\",\"name\":\"Daniel Loncar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kpw.law\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53ede45b067e4c0e0f9492ac9b189c039725bde33ee81be96ba37c0cef0fd94f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53ede45b067e4c0e0f9492ac9b189c039725bde33ee81be96ba37c0cef0fd94f?s=96&d=mm&r=g\",\"caption\":\"Daniel Loncar\"},\"description\":\"Rechtsanwalt, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz\",\"gender\":\"m\u00e4nnlich\",\"knowsAbout\":[\"Markenrecht\",\"Wettbewerbsrecht\",\"Designrecht\",\"Urheberrecht\",\"Datenschutzrecht\",\"Patentrecht\"],\"knowsLanguage\":[\"Deutsch\",\"Englisch\",\"Kroatisch\"],\"jobTitle\":\"Rechtsanwalt\",\"worksFor\":\"KPW PartmbB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A leaf like any other, hemp leaf lacks distinctiveness","description":"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/","og_locale":"en_US","og_type":"article","og_title":"A leaf like any other","og_description":"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.","og_url":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/","og_site_name":"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte","article_published_time":"2025-07-10T08:50:47+00:00","article_modified_time":"2026-04-04T16:05:01+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-scaled.jpg","type":"image\/jpeg"}],"author":"Daniel Loncar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Daniel Loncar","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#article","isPartOf":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/"},"author":{"name":"Daniel Loncar","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/90ef4fe0063f912c0b45ae322be4f502"},"headline":"A leaf like any other","datePublished":"2025-07-10T08:50:47+00:00","dateModified":"2026-04-04T16:05:01+00:00","mainEntityOfPage":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/"},"wordCount":710,"publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"image":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg","keywords":["Distinctive character","Hemp","Hemp leaf","trademark","Union trademark"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/","url":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/","name":"A leaf like any other, hemp leaf lacks distinctiveness","isPartOf":{"@id":"https:\/\/kpw.law\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage"},"image":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage"},"thumbnailUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg","datePublished":"2025-07-10T08:50:47+00:00","dateModified":"2026-04-04T16:05:01+00:00","description":"Learn more about the requirements for the distinctiveness of trademarks if they consist of terms commonly used in advertising.","breadcrumb":{"@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kpw.law\/en\/a-leaf-like-any-other\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#primaryimage","url":"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/Ein-Blatt-wie-jedes-Andere-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/kpw.law\/en\/a-leaf-like-any-other\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kpw.law\/en\/"},{"@type":"ListItem","position":2,"name":"A leaf like any other"}]},{"@type":"WebSite","@id":"https:\/\/kpw.law\/en\/#website","url":"https:\/\/kpw.law\/en\/","name":"KPW PartmbB \u2013 Rechtsanw\u00e4lte und Fachanw\u00e4lte","description":"Rechtsanw\u00e4lte f\u00fcr IP- und IT-Recht","publisher":{"@id":"https:\/\/kpw.law\/en\/#organization"},"alternateName":"kpw.law","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kpw.law\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kpw.law\/en\/#organization","name":"KPW PartmbB","alternateName":"KPW","url":"https:\/\/kpw.law\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","contentUrl":"https:\/\/kpw.law\/wp-content\/uploads\/kpw.law_.png","width":669,"height":669,"caption":"KPW PartmbB"},"image":{"@id":"https:\/\/kpw.law\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kpw"],"description":"KPW ist eine auf IP und IT-Recht spezialisierte Kanzlei mit Rechts- und Fachanw\u00e4lten in Stuttgart. KPW ber\u00e4t Unternehmen in den Bereichen Wettbewerbsrecht, Markenrecht, Designrecht, Urheberrecht, IT-Recht, Patentrecht, Datenschutzrecht, E-Commerce und Know-How-Schutz.","email":"info@kpw.law","telephone":"+4971141019030","legalName":"KPW PartmbB","foundingDate":"2010-04-01","vatID":"DE270757792","duns":"341580247","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/90ef4fe0063f912c0b45ae322be4f502","name":"Daniel Loncar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kpw.law\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53ede45b067e4c0e0f9492ac9b189c039725bde33ee81be96ba37c0cef0fd94f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53ede45b067e4c0e0f9492ac9b189c039725bde33ee81be96ba37c0cef0fd94f?s=96&d=mm&r=g","caption":"Daniel Loncar"},"description":"Rechtsanwalt, t\u00e4tig in den Bereichen Markenrecht, Wettbewerbsrecht, Urheberrecht, Designrecht, Know-How-Schutz, Patentrecht, IT-Recht, E-Commerce, Datenschutz","gender":"m\u00e4nnlich","knowsAbout":["Markenrecht","Wettbewerbsrecht","Designrecht","Urheberrecht","Datenschutzrecht","Patentrecht"],"knowsLanguage":["Deutsch","Englisch","Kroatisch"],"jobTitle":"Rechtsanwalt","worksFor":"KPW PartmbB"}]}},"_links":{"self":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/27449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/comments?post=27449"}],"version-history":[{"count":3,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/27449\/revisions"}],"predecessor-version":[{"id":28499,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/posts\/27449\/revisions\/28499"}],"wp:attachment":[{"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/media?parent=27449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/categories?post=27449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/tags?post=27449"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/thema?post=27449"},{"taxonomy":"rechtsgebiet","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/rechtsgebiet?post=27449"},{"taxonomy":"produkt","embeddable":true,"href":"https:\/\/kpw.law\/en\/wp-json\/wp\/v2\/produkt?post=27449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}