{"id":27303,"date":"2025-06-25T10:19:47","date_gmt":"2025-06-25T08:19:47","guid":{"rendered":"https:\/\/kpw.law\/?p=27303"},"modified":"2026-04-06T21:24:52","modified_gmt":"2026-04-06T19:24:52","slug":"cancellation-of-the-obi-color-trademark","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/cancellation-of-the-obi-color-trademark\/","title":{"rendered":"Cancellation of the OBI color trademark"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"b94e04\" data-has-transparency=\"false\" style=\"--dominant-color: #b94e04;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27299 size-large not-transparent\" alt=\"L\u00f6schung der OBI Farbmarke, Markenrecht\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Loeschung-der-OBI-Farbmarke-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_8cfd0ca64260b78e5d25d78b7c377638\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Deletion of <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">the<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-5914698ad083190a2b5e5ca4039f9d7a\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">OBI color brand<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-06-25T10:19:47+02:00\">25. June 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Competitors of the DIY chain OBI applied for the cancellation of the OBI color mark orange.<\/strong>  They have now also been successful before the Federal Patent Court.  <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-hintergrund-des-loschungsverfahrens\">Background to the deletion procedure<\/h2>\n\n<p>The DIY chain OBI had already registered the color <strong>orange (RAL 2008)<\/strong> as an <strong>abstract <\/strong> color trademark in 2010 as a <a href=\"https:\/\/kpw.law\/thema\/markenformen\/\"><strong>color trademark<\/strong> <\/a>for <em>retail services in the field of DIY and home improvement products<\/em> at the <a href=\"https:\/\/www.dpma.de\/\">German Patent and Trade Mark Office (DPMA)<\/a> &#8211; without any additional graphic design or lettering, i.e. purely as a colored surface.<\/p>\n\n<p>Since abstract color marks without contours generally have no inherent distinctiveness &#8211; because colors are generally supposed to be in the public domain in business life &#8211; the <a href=\"https:\/\/kpw.law\/en\/topics\/trademark\/\">trademark <\/a>could only be registered by way of enforcement. The DPMA registered the trademark in 2012 on the basis of a demoscopic expert opinion. This came to the conclusion that more than 50% of the people surveyed associated the color orange with OBI &#8211; a rate that is generally considered sufficient in <a href=\"https:\/\/kpw.law\/fields-of-law\/kennzeichen-und-markenrecht-rechtsanwalt\/\">trademark law <\/a>.  <\/p>\n\n<p>In the following years, however, <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\">competitors <\/a>objected to the monopolization of this color for the DIY trade and filed two cancellation applications with the DPMA &#8211; first in 2015 and again in 2016. The main reason given was that orange is a signal color that is widely used in the industry and is not exclusively associated with a particular supplier. It therefore lacked both inherent distinctiveness and sufficient market penetration.  <\/p>\n\n<p>At the time of the trademark application, OBI was aware that the two applicants for cancellation as competitors would also use the color orange as a feature of their \u201ccorporate identity\u201d and that the color was common in the DIY sector due to its longstanding use by the large US chains.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-dpma-entscheidet-auf-loschung-der-obi-farbmarke\">DPMA decides to cancel the OBI color trademark<\/h2>\n\n<p>The DPMA granted the cancellation requests.  <\/p>\n\n<p>The fundamental lack of distinctiveness of a contourless, abstract color mark had not been overcome at the time of filing the application through market penetration. Moreover, the trade mark proprietor did not assert that the mark had become established on the market at the time of the decision on the cancellation requests. <\/p>\n\n<p>No special circumstances were discernible which could justify the assumption that the contested abstract color mark was exceptionally inherently distinctive.<\/p>\n\n<p>The demoscopic expert opinion submitted in the application procedure was limited to the wrong target group, namely only buyers of DIY and home improvement products, instead of the population as a whole. The survey was also methodologically flawed in other respects. <\/p>\n\n<p>OBI lodged an appeal against the decision.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-bpatg-bestatigt-loschung-der-farbmarke\">BPatG confirms cancellation of the color trademark<\/h2>\n\n<p>With  <a href=\"https:\/\/www.bundespatentgericht.de\/SharedDocs\/Entscheidungen\/DE\/2025\/29024-18_05062025.pdf?__blob=publicationFile&amp;v=1\">Decision of 05.06.2025 &#8211; Ref. 29 W (pat) 24\/18 <\/a>  the Federal Patent Court confirms the decision to cancel the OBI color trademark.<\/p>\n\n<p>The court was unable to establish that the federal patent judges considered that the mark had become established on the market. In invalidity proceedings, the burden of proof with regard to the asserted market penetration lies with the trademark owner if the registration of the trademark as having been established by the DPMA on the basis of a demoscopic expert opinion. The BPatG also saw methodological deficiencies in the expert opinion submitted in the registration proceedings, inter alia with regard to the relevant public.  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>In the case of goods and services for mass consumption, the target public is generally the entire population, although those sections of the<br \/>public who \u201ccategorically refuse to purchase the goods or use the services\u201d can regularly be excluded.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The expert opinion from the application proceedings was also shaken by a further expert opinion of the applicants for cancellation, which was submitted in the course of the proceedings and came to the conclusion that the color orange is much less strongly associated with OBI.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The BPatG&#8217;s decision on the orange color mark underlines the fact that color marks are highly sensitive in trademark law &#8211; especially in the case of mass-market products.<\/p>\n\n\n\n<p>Trade mark owners cannot rely on the fact that an expert opinion once accepted by the office is sufficient. In cancellation proceedings, they always bear the burden of proving that the mark has been registered. <\/p>\n\n\n\n<p>In the case of traffic reports, care must be taken to avoid methodological errors and to correctly determine the relevant traffic groups. Otherwise, such an expert opinion, which is associated with considerable costs, could turn out to be worthless. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_eeca5e2167e01394db4f0b54e5d2bb5c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about the cancellation of the orange OBI color trademark and the challenges that come with color trademarks.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5585,5453,5588,5589,5587,5586],"thema":[],"rechtsgebiet":[4898],"produkt":[],"class_list":["post-27303","post","type-post","status-publish","format-standard","hentry","category-general","tag-color-mark","tag-distinctive-character","tag-diy-store","tag-obi-en","tag-traffic-enforcement","tag-traffic-survey","rechtsgebiet-markenrecht-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cancellation of the OBI color trademark by the Federal Patent Court<\/title>\n<meta name=\"description\" content=\"Learn more about the cancellation of the orange OBI color trademark and the challenges that 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