{"id":27217,"date":"2025-06-09T10:55:00","date_gmt":"2025-06-09T08:55:00","guid":{"rendered":"https:\/\/kpw.law\/?p=27217"},"modified":"2026-04-08T15:14:38","modified_gmt":"2026-04-08T13:14:38","slug":"physician-advertising-for-dietary-supplements","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/physician-advertising-for-dietary-supplements\/","title":{"rendered":"Physician advertising for dietary supplements"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"6b9434\" data-has-transparency=\"false\" style=\"--dominant-color: #6b9434;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27214 size-large not-transparent\" alt=\"Arztwerbung f\u00fcr Nahrungserg\u00e4nzungsmittel, Wettbewerbsrecht, Rechtsanwalt, Berufsrecht\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Arztwerbung-fuer-Nahrungsergaenzungsmittel-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_38b79fe3c373d5636803adca9d3127f9\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Unlawful <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Doctor<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-530617c378cfcbe0e625893e9c3d2eae\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Advertising<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-06-09T10:55:00+02:00\">9. June 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Helene Klassen-Rock<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Cologne Higher Regional Court prohibits doctors&#8217; advertising<\/strong> for dietary supplements due to infringement of the requirement of objectivity under professional law.  <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-arztwerbung\">Doctor advertising  <\/h2>\n\n<p>In principle, advertising by doctors is not prohibited. Doctors may advertise as long as the advertising or the information contained in the <a href=\"https:\/\/kpw.law\/en\/industries\/advertising\/\">advertising <\/a>is factual and professionally relevant. The professional code of conduct of the state medical associations contains clear rules for advertising and information by doctors to prevent the commercialization of the medical profession.  <\/p>\n\n<p>A licensed doctor, who is also the managing director of a supplier of dietary supplements, advertised the dietary supplements with statements such as: \u201cHealth is a matter of trust\u201d. As part of his advertising statements, the doctor had emphasized his medical doctorate. The plaintiff association saw this as a violation of the regulations of the professional code of conduct of the State Chamber of Physicians and sued for an injunction against the unfair advertising statements. The doctor&#8217;s appeal against the first-instance ruling was unsuccessful.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-gesundheitswerbung-erfordert-wissenschaftlichen-nachweis\">Health advertising requires scientific proof<\/h2>\n\n<p><a href=\"https:\/\/betriebs-berater.ruw.de\/wirtschaftsrecht\/urteile\/Dr.-N.-47511\">In its judgment of 16.05.2025 &#8211; 6 U 29\/25, the Higher Regional Court of Cologne<\/a> rejected the doctor&#8217;s appeal and confirmed the plaintiff association&#8217;s claim for injunctive relief <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\">under competition law <\/a>.<\/p>\n\n<p>In the opinion of the Court of Appeal, the professional code of conduct of the state medical associations is applicable in the present case and also contains market conduct regulations. According to these regulations, doctors are generally permitted to use their name in connection with a medical professional title for commercial purposes. This is only prohibited if the use is made in an unfair manner. Ultimately, the decisive question is whether the challenged advertising meets the special requirements for statements in the health sector that apply to dietary supplements, among other things.   <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-red-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The challenged advertising therefore poses a not inconsiderable risk to the high level of protection of the health of individuals and the population as a whole.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>In the health sector, particularly strict requirements apply to exclude the risk of misleading statements. Consumers are particularly willing to trust in the effectiveness of a product when it comes to health advertising and are therefore inclined to take actual information from advertising claims and believe them to be true. In this area, misleading claims entail considerable risks to public health, so that strict requirements for the accuracy, unambiguity and clarity of the claims are justified. Claims with technical statements in the field of health-related advertising are generally only permissible if they correspond to established scientific knowledge.   <\/p>\n\n<p>The doctor is claiming special medical protection for his product range, based on his own expertise as a doctor of medicine, without demonstrating that his own opinion also corresponds to the general view of science.<\/p>\n\n<p>After the doctor was unable to provide any scientific evidence of the content of his advertising claims, the OLG prohibited the advertising claims as unlawful health advertising and therefore unfair.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Medical advertising is also permitted in the health sector. <\/strong> However, professional statements in the field of health-related advertising are only permitted if they correspond to established scientific knowledge, which may have to be proven. Otherwise, such advertising statements are unfair and therefore not only anti-competitive, but also infringe the professional code of conduct of the state medical associations. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_80f525b6cce20950802669536d072226\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are welcome to<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(1.976rem, 1.976rem + ((1vw - 0.2rem) * 2.54), 3.5rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Health advertising!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png\" alt=\"Helene Klassen-Rock, attorney-at-law, specialist lawyer for intellectual property law, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23372\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png 906w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-300x257.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-768x657.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising by doctors is inadmissible if it contains health claims that do not correspond to established scientific knowledge.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5105,5336,5565,5502,5567,5583,5054,5131],"thema":[],"rechtsgebiet":[4987],"produkt":[],"class_list":["post-27217","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-advertising","tag-doctor","tag-food-supplements","tag-hcvo-en","tag-health-claim-en-2","tag-market-conduct-regulation","tag-misleading-advertising","tag-unfair-advertising","rechtsgebiet-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Physician advertising for dietary supplements &#8211; KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte<\/title>\n<meta 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