{"id":27106,"date":"2025-05-28T15:00:00","date_gmt":"2025-05-28T13:00:00","guid":{"rendered":"https:\/\/kpw.law\/?p=27106"},"modified":"2026-05-20T10:09:50","modified_gmt":"2026-05-20T08:09:50","slug":"domain-yes-company-no","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/domain-yes-company-no\/","title":{"rendered":"Domain Yes, Company No"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"ea811b\" data-has-transparency=\"false\" style=\"--dominant-color: #ea811b;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-27100 size-large not-transparent\" alt=\"Erfahren Sie, warum die Top-Level-Domain Firma Unterscheidungskraft nicht ausreicht, um rechtlich eintragungsf\u00e4hig zu sein. Rechtsanwalt, Domainrecht\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/domain-ja-firma-nein-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_90e188a992a821e5d86957d2c6936896\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Domain yes,<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-75dad30e31fc1c43808854e391967fe1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Company No<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-05-28T15:00:00+02:00\">28. May 2025<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Daniel Loncar<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>The BGH clarifies:<\/strong> The mere combination with a top-level domain is not sufficient for generic terms to create a legally registrable company. This lacks distinctive character.   <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-punkt-de-schafft-keine-firma\">Point de does not create a company<\/h2>\n\n<p class=\"wp-block-paragraph\">In its <a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=141108&amp;pos=0&amp;anz=1\">decision of 11.03.2025 &#8211; II ZB 9\/24<\/a>, the BGH clarified the question of whether the addition of a top-level domain is sufficient to create distinctiveness. A top-level domain is the part of the internet address that is located to the far right after the last dot. Examples of this are the well-known endings \u201c.de\u201d, \u201c.com\u201d, \u201c.net\u201d or \u201c.org\u201d. The BGH&#8217;s view is clear: this is not enough.  <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">As a rule, the general business public does not perceive the top-level domain as being formative, but rather only as an indication of the company&#8217;s Internet presence.<\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The dispute was preceded by an amendment to the articles of association of a public limited company with which it intended to change its company name. In future, the company name was to consist of a generic term and the top-level domain .de. A generic term is a general term for a whole type or group of things. Examples of this are \u201ccar\u201d or \u201cairplane\u201d. The competent registry court refused to register this company in the commercial register, citing the company&#8217;s lack of distinctiveness. After unsuccessful lower courts, the case finally reached the BGH.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-einmalige-vergabemoglichkeit-nicht-ausreichend\">One-time award option not sufficient<\/h2>\n\n<p class=\"wp-block-paragraph\">The BGH confirmed the decisions made. A company name only has distinctive character if it can distinguish the company from other companies by its nature and thus individualize it. The company must be capable of arousing an association with a very specific company among many others in readers and listeners. Such an association is lacking in the case of purely generic terms, in particular in the case of purely descriptive information that indicates the type and object of the company but does not identify a specific company.   <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">A non-distinctive company does not acquire the necessary distinctiveness because the same domain name may not be assigned again.<\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Die Entscheidung f\u00fchrte aus, dass allein durch die Top-Level-Domain keine ausreichende Unterscheidungskraft geschaffen wird. Dies gilt auch nicht vor dem Hintergrund der einmaligen Vergabe der Domain-Adresse. Hierzu stellte der BGH anschaulich darauf ab, dass f\u00fcr den Fall, dass weitere Unternehmen unter dem selben Gattungsbegriff mit einer anderen Top-Level-Domain, etwa &#8220;.com&#8221; oder &#8220;.net&#8221;, registriert werden, eine Verwechslungsgefahr im Gesch\u00e4ftsverkehr besteht.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Eine griffige Domain mag im Marketing \u00fcberzeugen, ersetzt aber nicht die rechtlich gebotene Unterscheidungskraft.<br \/><br \/>Wer auf digitale Schlagkraft im Firmennamen setzt, muss dennoch handelsrechtlich sauber trennen \u2013 zwischen Sichtbarkeit im Netz und <a href=\"https:\/\/kpw.law\/rechtsgebiete\/kennzeichen-und-markenrecht-rechtsanwalt\/\">Kennzeichnungsf\u00e4higkeit<\/a> im Register.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_3980a36c4919310aff463e68bc1ece6c\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23371\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png 932w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-300x249.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-768x639.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The combination with a top-level domain alone is not sufficient for generic terms to create a legally registrable company.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5571,5570,5453,5572],"thema":[4989],"rechtsgebiet":[5573,5013,4898],"produkt":[5001],"class_list":["post-27106","post","type-post","status-publish","format-standard","hentry","category-general","tag-commercial-designation","tag-company","tag-distinctive-character","tag-domains-en","thema-domains-en","rechtsgebiet-commercial-law","rechtsgebiet-e-commerce-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top-level domain company declared distinctive<\/title>\n<meta name=\"description\" content=\"Find out why the top-level 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