{"id":27092,"date":"2025-05-26T10:19:00","date_gmt":"2025-05-26T08:19:00","guid":{"rendered":"https:\/\/kpw.law\/?p=27092"},"modified":"2026-04-03T15:44:48","modified_gmt":"2026-04-03T13:44:48","slug":"advertising-for-botanicals-prohibited","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/advertising-for-botanicals-prohibited\/","title":{"rendered":"Advertising for botanicals prohibited"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"d5ac85\" data-has-transparency=\"false\" style=\"--dominant-color: #d5ac85;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-26991 size-large not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Botanicals-und-Werbung-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_dc8a66db98b0d0683b1182b7cb388e18\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Botanicals<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">and  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-530617c378cfcbe0e625893e9c3d2eae\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Advertising<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-05-26T10:19:00+02:00\">26. May 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Helene Klassen-Rock<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Advertising for botanicals prohibited<\/strong>. The ECJ has ruled that advertising with health claims for botanicals is currently inadmissible under the Health Claims Regulation. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-botanicals\">Botanicals<\/h2>\n\n<p>Botanicals are herbal substances and preparations made from plants, algae, fungi or lichens that are often available as food supplements. They are often advertised as natural foods and are said to have health-promoting effects, but can also harbor risks. <\/p>\n\n<p>The company Novel Nutriology sells a dietary supplement containing saffron and melon juice extracts. The company advertised this food supplement by claiming that these extracts have a mood-enhancing effect and reduce feelings of stress and exhaustion. A trade association considered this to be inadmissible health claims under the <a href=\"https:\/\/kpw.law\/en\/thema\/health-claims-en\/\">Health Claims Regulation (HCVO)<\/a> and sued for an injunction.  <br \/><\/p>\n\n<p>After the trade association was initially successful, the BGH stayed the proceedings on appeal and referred the question of whether botanicals may be advertised with health claims as long as the Commission&#8217;s examination of their inclusion in the list of authorized health claims has not yet been completed to the ECJ for a preliminary ruling.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-werbung-derzeit-verboten\">Advertising currently prohibited<\/h2>\n\n<p><a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&amp;docid=298696&amp;pageIndex=0&amp;doclang=DE&amp;mode=req&amp;dir=&amp;occ=first&amp;part=1\">In its judgment of 30.04.2025 &#8211; C386\/23 , the ECJ <\/a> ruled that the use of health claims in advertising for <a href=\"https:\/\/kpw.law\/en\/lebensmittel-2-2\/\">food <\/a>and food supplements is generally prohibited. However, it may be permitted if the claims are authorized by the Commission and included in the list of authorized health claims. <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Health claims relating to herbal substances may not currently be used in the advertising of food supplements.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>Now that the Commission has suspended its examination of health claims for botanicals, these are not yet included in the list of permitted health claims. The reason for the review and the requirement for authorization by the Commission is the scientific substantiation of health claims to protect consumers and their health. Accordingly, health claims for botanicals may not currently be used in advertising for food supplements.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Advertising with health claims for botanicals is not permitted as long as they are not included in the list of permitted health claims. Accordingly, only those health claims that are included in the list of permitted health claims are permitted. Otherwise, such advertising claims not only constitute a violation of the HCVO, but are also anti-competitive.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_9e5b25026e9b7e6f353141bbc9896ea5\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">We would be pleased to advise you on the admissibility of<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advertising claims!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png\" alt=\"Helene Klassen-Rock, attorney-at-law, specialist lawyer for intellectual property law, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23372\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png 906w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-300x257.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-768x657.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ECJ: Advertising with health claims for botanicals currently inadmissible under the Health Claims Regulation.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5569,5566,5430,5565,1640,5567,5503,5501,5568,5564],"thema":[],"rechtsgebiet":[4987],"produkt":[4913,4981,4912,4982],"class_list":["post-27092","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-botanicals-en","tag-ecj","tag-eu-commission","tag-food-supplements","tag-gesundheitsbezogene-angabe","tag-health-claim-en-2","tag-health-claim-en","tag-health-claims-regulation","tag-health-related-advertising","tag-infringement-of-competition-law","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- 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