{"id":26809,"date":"2025-04-09T11:00:00","date_gmt":"2025-04-09T09:00:00","guid":{"rendered":"https:\/\/kpw.law\/health-data-on-amazon-not-without-consent\/"},"modified":"2026-04-22T02:12:42","modified_gmt":"2026-04-22T00:12:42","slug":"health-data-on-amazon-not-without-consent","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/health-data-on-amazon-not-without-consent\/","title":{"rendered":"Health data on Amazon &#8211; not without consent"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"ab174a\" data-has-transparency=\"false\" style=\"--dominant-color: #ab174a;\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-26701 not-transparent\" alt=\"Gesundheitsdaten auf Amazon, Apotheker, Einwilligung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Gesundheitsdaten-bei-Amazon-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_5e274d8e0e5ca84b0066b968c3236ff7\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Pharmacist<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">acts  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-173cf3250f723f2933fbbc47e0c2a12f\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">unfair<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-04-09T11:00:00+02:00\">9. April 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Helene Klassen-Rock<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>Keine Erhebung von Gesundheitsdaten auf Amazon  ohne Einwilligung<\/strong>. Ein Apotheker muss beim Vertrieb von apothekenpflichtigen Medikamenten sicherstellen, dass der Kunde in die Verarbeitung von Gesundheitsdaten eingewilligt hat.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-gesundheitsdaten\">Health data<\/h2>\n\n<p>Health data is sensitive and therefore special data within the meaning of the GDPR and requires the express consent of the data subject before it can be processed. Otherwise, data processing is prohibited <a href=\"https:\/\/kpw.law\/rechtsgebiet\/datenschutzrecht\/\">under data protection law <\/a>. <\/p>\n\n<p>A pharmacist offered pharmacy-only medicines via the online sales platform Amazon. During the ordering process, the customer was able to place the medication in the shopping cart and pay for it. The customer&#8217;s name and address were stored by Amazon and transmitted to the pharmacist after the order was placed. The customer did not give their express consent to the storage and processing of health-related data in advance.   <\/p>\n\n<p>A competing pharmacist objected to the sale of pharmacy-only medicines via Amazon as anti-competitive due to a breach of the data protection regulations applicable to health data. In the appeal instance, the <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\">competitor <\/a>&#8216;s claim was upheld. An appeal by the pharmacist against the appeal ruling was unsuccessful.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-dsgvo-enthalt-marktverhaltensregeln\">GDPR contains market conduct rules<\/h2>\n\n<p>In its <a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;az=I%20ZR%20222\/19&amp;nr=141180\">ruling dated March 27, 2025 &#8211; I ZR 222\/19<\/a>, the BGH confirmed the anti-competitive nature of the Amazon offer. The infringement of data protection provisions for the protection of health data could be pursued by way of a competition law action because the relevant provisions are market conduct rules. <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-pink-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The sale of pharmacy-only medicines via Amazon without the customer&#8217;s prior consent to the processing of health data constitutes an unfair commercial act.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>The provisions on the requirement for consent to the processing of <a href=\"https:\/\/kpw.law\/en\/topics\/personenbezogene-daten-im-datenschutz\/\">personal data<\/a> serve to protect the personal interests of consumers, particularly in connection with their participation in the market. Consumers should be free to decide whether and to what extent they disclose their data in order to participate in the market and conclude contracts. <\/p>\n\n<p>The contested collection and processing of order data on Amazon constitutes the processing of health data that is not justified by effective consent. Implied consent is not sufficient. <\/p>\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_2bf52c961893d1fcd7ea1fcbf5ecf305\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-cover alignfull is-light has-base-color has-text-color has-link-color wp-elements-b24dfd2c2975c61c616eb74d9a3ea188\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-secondary-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/uploads\/loop-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:italic;font-weight:500;letter-spacing:10%\">Received a cease and desist letter?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_d9bd3c063074a210dd7bb962819374d4\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">How to react<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are best advised to<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">cease and desist letter!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A cease and desist letter, e.g. for infringement of competition law, industrial property rights or copyright, should always be taken seriously, as it can have considerable legal and financial consequences.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Timely and professional advice is crucial in order to minimize risks and develop the right strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Check cease and desist letter:<\/strong> Have the cease and desist letter legally checked. Not every cease and desist letter is justified, formally correct and abusive cease and desist letters are unlawful. <\/li>\n\n\n\n<li><strong>Observe the deadline<\/strong>: Be sure to respond within the set deadline to avoid further legal action such as an injunction or a lawsuit.<\/li>\n\n\n\n<li><strong>Check the cease-and-desist declaration<\/strong>: Do not sign a pre-formulated cease-and-desist declaration without legal advice. It could be too far-reaching and lead to considerable and lasting disadvantages. Once a cease-and-desist declaration has been signed, it is almost impossible to get rid of it and can result in considerable follow-up costs in the form of high contractual penalties.  <\/li>\n\n\n\n<li><strong>Strategy<\/strong>: Regardless of whether the cease and desist letter is justified or not, you should consider the right strategy for responding to the cease and desist letter with professional support. Many aspects play a role here. For example, there may be formal errors or the submission of a cease-and-desist declaration may involve incalculable risks.  <\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n        <\/div>\r\n    \r\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The processing and use of health data when ordering medicines from Amazon without the customer&#8217;s express consent constitutes a breach of the GDPR and is therefore unfair. In this case, competitors are entitled to injunctive relief, which they can assert by means of a cease and desist letter and, if necessary, an injunction.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_d9bd3c063074a210dd7bb962819374d4\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png\" alt=\"Helene Klassen-Rock, attorney-at-law, specialist lawyer for intellectual property law, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23372\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin.png 906w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-300x257.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock-Rechtsanwaeltin-768x657.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When selling pharmacy-only medicines, a pharmacist must ensure that the customer has consented to the processing of health data.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904,1],"tags":[5184,5507,5151,5508,5344,5129,5460,5510,5506,5509,5127,4907],"thema":[],"rechtsgebiet":[4987,4940,5013],"produkt":[4981,5007,4982],"class_list":["post-26809","post","type-post","status-publish","format-standard","hentry","category-general","category-unkategorisiert","tag-amazon-en","tag-bgh-en","tag-competition-law","tag-consent-to-data-collection","tag-consumers","tag-e-commerce-en","tag-gdpr","tag-health-data","tag-pharmaceuticals","tag-pharmacist","tag-unfair-business-practices","tag-warning","rechtsgebiet-competition-law","rechtsgebiet-data-protection-law","rechtsgebiet-e-commerce-en","produkt-defense-against-warning-letter-under-competition-law","produkt-e-commerce-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Health data on Amazon- pharmacist acts unfairly<\/title>\n<meta name=\"description\" content=\"Is a pharmacist on Amazon acting anti-competitively if he does not obtain consent for the processing of health data?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/health-data-on-amazon-not-without-consent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health data on Amazon - not without consent\" \/>\n<meta property=\"og:description\" content=\"Is a pharmacist on Amazon acting anti-competitively if he does not obtain consent for the processing of health data?\" \/>\n<meta property=\"og:url\" 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