{"id":26807,"date":"2025-04-24T10:06:00","date_gmt":"2025-04-24T08:06:00","guid":{"rendered":"https:\/\/kpw.law\/?p=26807"},"modified":"2026-05-15T17:12:07","modified_gmt":"2026-05-15T15:12:07","slug":"fat-away-but-not-in-advertising","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/fat-away-but-not-in-advertising\/","title":{"rendered":"Fat away, but not in advertising"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"bc3809\" data-has-transparency=\"false\" style=\"--dominant-color: #bc3809;\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-26695 not-transparent\" alt=\"Fatburner, Fett weg, Werbung, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-scaled.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Fatburner-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_a58fbd673e76fce868b5f2f6342acfc2\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-c97e88ee8f1fbebf682abe576954a556\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Fatburner<\/span>,<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">not to be used in<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color has-gigantic-font-size wp-elements-6d32ef4af7113e51332200bc7bf808a4\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">advertising.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-04-24T10:06:00+02:00\">24. April 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Daniel Loncar<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>The term &#8220;fatburner&#8221; is an inadmissible health claim for food supplements.<\/strong>  The Bamberg Higher Regional Court has ruled that the term &#8220;fat burner&#8221; in connection with dietary supplements is a specific health claim, the use of which is misleading.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-verstoss-gegen-health-claims-verordnung\">Violation of the Health Claims Regulation<\/h2>\n\n\n\n<p>Strict regulations apply to the <a href=\"https:\/\/kpw.law\/en\/industries\/advertising\/\">advertising of <\/a>health claims on <a href=\"https:\/\/kpw.law\/en\/lebensmittel-2-2\/\">foods <\/a>. These arise primarily from the EU <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex:32006R1924\">Health Claims Regulation (HCVO)<\/a> and <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX:32011R1169\">Food Information Regulation (LMIV)<\/a>. The threshold for a health claim is quickly reached. This includes all statements that declare, suggest or even only indirectly express that there is a connection between the food and health. The OLG Bamberg has ruled      <a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2024-N-42094\">Judgment of 04.12.2024 &#8211; Ref. <\/a>  decided that the term<em>&#8220;fat burner<\/em>&#8221; in connection with dietary supplements constitutes such a claim.<\/p>\n<\/div>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The claim &#8220;Figura Fatburner&#8221; on the product packaging of a food supplement is a specific health claim [&#8230;] It suggests that the product in question increases fat burning and thus contributes directly to weight reduction<\/p>\n<\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The defendant was a company that sells health and diet products, cosmetics and pharmaceuticals of all kinds. The subject of the dispute was a dietary supplement that the company marketed as<em>&#8220;Figura Fatburner<\/em>&#8220;. The front part of the packaging contained the following addition:  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<p>With choline and chromium for fat metabolism.<\/p>\n<\/blockquote>\n\n\n\n<p>  The following information was found on the back of the packaging:  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<p>Fat metabolism is a highly complex system that also includes fat burning. Everyone knows that physical activity and a calorie-reduced diet play an important role in this. But you can do even more    <\/p>\n\n\n\n<p>Figura Fatburner capsules contain active ingredients* that support fat metabolism  <\/p>\n\n\n\n<p>*Choline contributes to normal fat metabolism. Chromium contributes to a normal metabolism of macronutrients (fat, protein, carbohydrates) <\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-verbraucherschutzververein-schreitet-ein\">Consumer protection association intervenes<\/h2>\n\n\n\n<p>A consumer protection association objected to this presentation and sent the company a warning letter. The Bamberg Higher Regional Court ruled that this was the law. The company&#8217;s defense was that the term<em>&#8220;Figura Fatburner<\/em>&#8221; was covered by the approved health claims for choline and chromium. The statement was to be considered in general and in context. These objections did not prevail before the court.    <\/p>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-fatburner-ist-spezifische-gesundheitsbezogene-angabe\">Fat burner is a specific health claim<\/h2>\n\n\n\n<p>The court stated that the term &#8220;<em>fat burner<\/em>&#8221; is generally understood as a substance that directly promotes the body&#8217;s own fat burning. The term establishes a direct link between the intake of the product and weight reduction through the reduction of excess body fat. These are simple English terms that the average consumer understands as &#8220;fat burners&#8221; in this composition. The essence of the statement is that by taking the product, increased fat burning can be achieved by accelerating the fat and energy metabolism.   <\/p>\n\n\n\n<p>From the court&#8217;s point of view, the case could not be assessed differently if the claims were placed in the context of the overall product presentation. According to the court, the company did not explicitly advertise accelerated or increased fat burning. However, the court deduced that the claim<em>&#8220;but you can do even more<\/em>&#8221; creates the expectation in the average consumer that the product at least has a beneficial effect on fat burning.  <\/p>\n<\/div>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The core of the claim is that taking the product can increase fat burning by accelerating fat and energy metabolism.  <br \/>This establishes a direct causal link between the intake of the food and a function of the human organism, namely fat metabolism.<\/p>\n<\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-spezifische-vs-allgemeine-angaben\">Specific vs. general information<\/h2>\n\n\n\n<p>In contrast to specific claims, general health claims do not refer to a specific effect or property. They merely suggest a general connection with health. One example is the claim<em>&#8220;Good for your health<\/em>&#8220;. Such claims cannot be included in the list of authorized health claims as they do not demonstrate any specific effects. They may only be used if they are supplemented with an approved specific claim. Accordingly, the company&#8217;s argument was that the claim<em>&#8220;fat burner<\/em>&#8221; was of a general nature. Its use should be permitted on the basis of the specific health claims for chromium and choline. This did not convince the court.       <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wirkung-geht-uber-zugelassene-health-claims-hinaus\">Effect goes beyond approved health claims<\/h2>\n\n\n\n<p>The court took into account the fact that the product contained other ingredients that were also said to have an independent beneficial effect on fat burning. In addition, it interpreted the flat stomach depicted on the front of the product as a further indication of a direct fat-reducing effect. As a result, this was a specific health claim that was not included in the list of permitted claims under the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex:32006R1924\">Health Claims Regulation (HCVO)<\/a>. The term<em>&#8220;fat burner<\/em>&#8221; has a meaning that goes beyond the permitted claims for choline and chromium. This attributes an effect to the food that it does not have. According to the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX:32011R1169\">Food Information Regulation (FIR)<\/a>, this is misleading.     <\/p>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The relativization of an alleged effect by stating approved health claims for individual components of the food is not able to change the overall impression in such a way that the accusation of misleading is no longer applicable. It remains the case that it must be carefully examined for each individual case whether a product name creates an expectation in the average consumer that is also permitted as such for the food. <\/p>\n\n\n\n<p>In order to avoid costly cease and desist letters and unnecessary costs for the design of legally non-marketable product names, companies should therefore seek advice at an early stage and have the planned product design of food products checked for legal admissibility.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_250b85a1011c0da7d51f6dc9b340c554\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(1.976rem, 1.976rem + ((1vw - 0.2rem) * 2.54), 3.5rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" class=\"wp-image-23371\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt.png 932w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-300x249.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-Rechtsanwalt-768x639.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The description of a dietary supplement as a &#8220;fat burner&#8221; contains a specific unlawful health claim.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5105,5129,5505,5504,5502,5503,5501,5052,5054],"thema":[4994,4924],"rechtsgebiet":[4987,5013],"produkt":[4913,4981,4912],"class_list":["post-26807","post","type-post","status-publish","format-standard","hentry","category-general","tag-advertising","tag-e-commerce-en","tag-fat-burner","tag-food-information","tag-hcvo-en","tag-health-claim-en","tag-health-claims-regulation","tag-misleading","tag-misleading-advertising","thema-food","thema-warning","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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