{"id":26236,"date":"2025-03-24T20:34:41","date_gmt":"2025-03-24T18:34:41","guid":{"rendered":"https:\/\/kpw.law\/jaegermeister-finally-defeats-selva-negra\/"},"modified":"2026-04-26T08:42:22","modified_gmt":"2026-04-26T06:42:22","slug":"jaegermeister-finally-defeats-selva-negra","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/jaegermeister-finally-defeats-selva-negra\/","title":{"rendered":"J\u00e4germeister finally defeats SELVA NEGRA"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><img data-dominant-color=\"b9bba7\" data-has-transparency=\"false\" style=\"--dominant-color: #b9bba7;\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-23449 not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra.jpg 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Selva-Negra-2048x1152.jpg 2048w\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1d4b5d69 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_6e2f545025b65e523ef33c75d6b9bdf4\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">J\u00e4germeister<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">is finally defeated<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-57bd97dd6c35039cf0d807fcffe4b015\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">SELVA NEGRA<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-76c96157 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase;\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-03-24T20:34:41+02:00\">24. March 2025<\/time><\/div>\n\n\n<p>from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600;\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>J\u00e4germeister had taken action against the newcomer Selva Negra for trademark infringement.  <\/strong>After J\u00e4germeister had already lost the first instance, the herbal liqueur giant has now also lost in the second instance. The decision is legally binding.   <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">SELVA NEGRA vs. J\u00e4germeister<\/h2>\n\n<p>As previously <a href=\"https:\/\/kpw.law\/en\/jaegermeister-defeats-selva-negra-in-trademark-dispute\/\">reported<\/a>, Mast J\u00e4germeister took action against the Swabian start-up <a href=\"https:\/\/www.selvanegraspirits.com\/\">Selva Negra<\/a>, represented by KPW, and its packaging. Selva Negra offers an agave spirit, while J\u00e4germeister is known to offer a herbal liqueur. <\/p>\n\n<p>Specifically, the question was whether the Selva Negra sign reproduced below infringes the J\u00e4germeister trademark reproduced below.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">SELVA NEGRA<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"378\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Selva-Negra-1.jpg\" alt=\"Selva Negra label, trademark, trademark dispute, Black Forest, agave spirit\" class=\"wp-image-19875\" style=\"width:364px;height:auto\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Selva-Negra-1.jpg 269w, https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Selva-Negra-1-213x300.jpg 213w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">J\u00c4GERMEISTER<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"555\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Jaegermeister-1.jpg\" alt=\"J&#xE4;germeister, trademark, logo, trademark law\" class=\"wp-image-19873\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Jaegermeister-1.jpg 521w, https:\/\/kpw.law\/wp-content\/uploads\/2023\/03\/Jaegermeister-1-282x300.jpg 282w\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">J\u00e4germeister asserts protection of well.-known trademark<\/h2>\n\n<p>The legal dispute centered on J\u00e4germeister&#8217;s assertion of protection of a well-known trademark under trademark law. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zeichen\u00e4hnlichkeit und gedankliche Verkn\u00fcpfung:<\/strong><br \/>J\u00e4germeister machte geltend, dass bereits die Darstellung eines Tierkopfes mit Geweih eine gedankliche Verbindung zum bekannten Markenzeichen herbeif\u00fchre. <br \/><br \/>Wir argumentierten f\u00fcr Selva Negra hingegen, dass trotz des gemeinsamen Elements \u2013 der Darstellung eines Tierkopfes mit Geweih \u2013 wesentliche Unterschiede in der grafischen Umsetzung bestehen. Das Zeichen besticht durch eine k\u00fcnstlerisch verfremdete Bildsprache, bei der neben der ungew\u00f6hnlichen Darstellung des Tieres auch zus\u00e4tzliche Gestaltungselemente (wie ein charakteristischer Schriftzug und eine spezifische Farbgebung) zum Tragen kommen.<\/li>\n\n\n\n<li><strong>Exploitation of well-known-trademark:<\/strong><br \/>Another accusation made by J\u00e4germeister was that the Selva Negra sign unfairly exploited the recognition and reputation of J\u00e4germeister&#8217;s established trademark. We argued on behalf of Selva Negra that the Selva Negra sign functions as an independent label and that the average consumer does not automatically make a connection with the well-known trademark. The decisive factor here was the overall result of the design, which in the case of SELVA NEGRA SPIRITS GmbH warranted clear differentiation.  <\/li>\n<\/ul>\n\n<p>J\u00e4germeister also took action against Selva Negra on the grounds of alleged likelihood of confusion and unfair competition.<\/p>\n\n<h2 class=\"wp-block-heading\">OLG Hamburg decides against J\u00e4germeister<\/h2>\n\n<p>Like the lower court, the Higher Regional Court of Hamburg <a href=\"https:\/\/kpw.law\/wp-content\/uploads\/OLG-HH-5-U-37-23.pdf\">(judgment of 13.02.2025 &#8211; 5 U 37\/23<\/a>) does not consider the Selva Negra trademark to be an infringement of trademark law or competition law.<\/p>\n\n<p>Although J\u00e4germeister&#8217;s deer head for &#8220;alcoholic beverages, except beers,<br \/>in particular herbal spirits&#8221; is a well-known trademark and thus enjoys the extended protection of a well-known trademark, the necessary conceptual link between the two signs is lacking in the present case. The signs are not similar. <\/p>\n\n<p>The Hamburg Higher Regional Court judges emphasized that J\u00e4germeister&#8217;s trademark depicts a lifelike, classically framed deer&#8217;s head &#8211; an element that has been established for decades as a concise indication of origin. In contrast, the Selva Negra trademark shows a stylized animal head reminiscent of a mythical creature. The empty eye sockets, the strong eyebrows and the ornaments on the antlers contribute to the fact that the deer&#8217;s head looks like a mythical creature. The animal depicted in the attacked sign also has a visually prominent red and green headdress. The lettering &#8220;SELVA NEGRA&#8221; is dominant and the color scheme is different. These significant differences in the visual representation are so substantial that they are sufficient to distinguish the overall impression of the two trademarks.     <\/p>\n\n<p>The motifs of a deer&#8217;s head and an existing similarity in meaning contained in each of them alone may not be granted any protection of motifs that is not covered by trademark law.<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>The mere coincidence of a motif based on nature<br \/>cannot therefore constitute a relevant similarity of signs.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>Due to a lack of similarity between the signs, the other claims for likelihood of confusion and supplementary protection of services were also denied.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Even if well-known trademarks enjoy an extended protection of reputation, the decision shows that there is no general protection of motifs under trademark law.<\/p>\n\n\n\n<p>In summary, it should be noted that the judgment of the Higher Regional Court of Hamburg took a differentiated view of the design and legal aspects of both signs. The court&#8217;s findings confirm that Selva Negra is to be regarded as an independent and innovative trademark without imitating or unfairly exploiting the well-known J\u00e4germeister trademark. We are pleased to have successfully concluded the case with Selva Negra.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_1d0103c7f943b4cf796fdd56dfe1ed97\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We successfully defended our client Selva Negra against J\u00e4germeister&#8217;s claims for trademark infringement.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5385,5388],"thema":[4895],"rechtsgebiet":[4898],"produkt":[4981],"class_list":["post-26236","post","type-post","status-publish","format-standard","hentry","category-general","tag-jaegermeister-en-2","tag-selva-negra-en-2","thema-marke-en","rechtsgebiet-markenrecht-en","produkt-defense-against-warning-letter-under-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>J\u00e4germeister finally defeats Selva Negra - Attorney, KPW<\/title>\n<meta name=\"description\" content=\"We successfully defended our client Selva Negra against J\u00e4germeister&#039;s claims for trademark 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