{"id":25760,"date":"2023-10-18T13:14:05","date_gmt":"2023-10-18T11:14:05","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/satisfaction-guarantee-is-a-real-guarantee\/"},"modified":"2026-11-04T17:56:46","modified_gmt":"2026-11-04T15:56:46","slug":"satisfaction-guarantee-is-a-real-guarantee","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/satisfaction-guarantee-is-a-real-guarantee\/","title":{"rendered":"Money-back guarantee is a real guarantee"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"439375\" data-has-transparency=\"false\" style=\"--dominant-color: #439375;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-37537 size-large not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-1024x576.avif\" data-object-fit=\"cover\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-1024x576.avif 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-300x169.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-768x432.avif 768w, https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-1536x864.avif 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Zufriedenheitsgarantie-ist-echte-Garantie-2048x1152.avif 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_4956a684101e779cdd6c8031f9e2904f\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Money-back guarantee <\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">is a real<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">guarantee<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-10-18T13:14:05+02:00\">18. October 2023<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">by<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>A guarantee is a commitment by the business that goes beyond a simple warranty. But when does a guarantee exist in the legal sense? Is a satisfaction guarantee considered such a guarantee?    <\/strong>The European Court of Justice provides answers.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 id=\"h-zufriedenheitsgarantie\" class=\"wp-block-heading\">Money-back guarantee<\/h2>\n\n<p class=\"wp-block-paragraph\">LACD sells sports and fitness products under the LACD trademark through retail and online retailers. At least until 2013, it affixed<i>hang tags<\/i> to its T-shirts with the following text (hereinafter: LACD declaration): <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"C02AlineaAltA wp-block-paragraph\">LACD Guarantee<br \/>Every LACD product comes with our own lifetime guarantee. If you are not completely satisfied with one of our products, please return it to the retailer where you purchased it. You can also return it directly to \u201cLACD,\u201d but please be sure to let us know where and when you purchased it.  <\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/kpw.law\/en\/topics\/competitor\/\" data-type=\"topic\" data-id=\"23429\">competitor<\/a> BB-Sport contended <span id=\"pagePrincipale\">that the information on this hang tag did not meet the legal requirements for a warranty statement and asserted claims for injunctive relief.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span id=\"pagePrincipale\">  The case eventually reached the Federal Court of Justice. The court had doubts as to whether the lack of \u201cconsumer satisfaction with the purchased goods\u201d constituted a \u201crequirement other than freedom from defects\u201d and thus a guarantee in the legal sense. The Federal Court of Justice referred the case to the ECJ.  <\/span><\/p>\n\n<h2 id=\"h-eugh-zur-zufriedenheitsgarantie\" class=\"wp-block-heading\">ECJ on the money-back guarantee<\/h2>\n\n<p class=\"wp-block-paragraph\">The Luxembourg judges ruled with  <a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf;jsessionid=68E7D687ABF506DDF0CC9B09BAC8FAA0?text=&amp;docid=277926&amp;pageIndex=0&amp;doclang=DE&amp;mode=lst&amp;dir=&amp;occ=first&amp;part=1&amp;cid=1432455\">Judgment of 28.09.2023 &#8211; Ref. C-133\/22 <\/a>that a guarantee of satisfaction is also a guarantee in the legal sense.<\/p>\n\n<p class=\"wp-block-paragraph\">European law defines a<span id=\"pagePrincipale\"><em> commercial guarantee<\/em> as<em> any obligation of the trader or a manufacturer (guarantor) towards the consumer, in addition to the statutory warranty, to refund the purchase price or to replace or repair the goods or provide services for them if they do not have the characteristics or do not meet the requirements other than freedom from defects that are described in the guarantee statement or the relevant advertising as available at or before the conclusion of the contract<\/em>.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">This would include any obligation of the guarantor <span id=\"pagePrincipale\">towards the consumer concerned &#8220;in addition to the statutory warranty&#8221;.<\/span> This broad scope of application is not affected by the fact that the customer&#8217;s satisfaction cannot be determined objectively. In this case, the mere assertion of the consumer must be sufficient. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Companies must exercise caution when using the term \u201cguarantee.\u201d According to the ECJ, such a term would generally constitute a guarantee in the legal sense. This would mean that a guarantee statement must be issued that meets the legal requirements. Failure to meet these requirements could result in <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\" data-type=\"thema\" data-id=\"182\">cease and desist letters for<\/a>violating <a href=\"https:\/\/kpw.law\/rechtsgebiet\/wettbewerbsrecht\/\" data-type=\"rechtsgebiet\" data-id=\"197\">competition law<\/a>.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_534022b693f44b72fdb4ecab7deff259\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We\u2019d be happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact Form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is a satisfaction guarantee a guarantee in the legal sense? Does a satisfaction guarantee require a guarantee declaration? <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[5367,5406,5407,5405,5408,5368],"thema":[4926,4929,4925,4988],"rechtsgebiet":[4987,5013],"produkt":[5065,4981,5007,5006,4982],"class_list":["post-25760","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-guarantee","tag-guarantee-clauses","tag-guarantee-declaration","tag-money-back-guarantee","tag-satisfaction-guarantee","tag-warranty-advertising","thema-amazon-en","thema-ebay-en","thema-google-en","thema-keyword-advertising-en","rechtsgebiet-competition-law","rechtsgebiet-e-commerce-en","produkt-advice-on-information-obligations-in-e-commerce","produkt-defense-against-warning-letter-under-competition-law","produkt-e-commerce-consulting","produkt-general-terms-and-conditions-contract-texts-e-commerce","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Satisfaction guarantee is a real guarantee! 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