{"id":25745,"date":"2023-03-01T10:19:58","date_gmt":"2023-03-01T08:19:58","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/focus-top-medical-seal-misleading\/"},"modified":"2026-07-04T18:27:05","modified_gmt":"2026-07-04T16:27:05","slug":"focus-top-medical-seal-misleading","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/focus-top-medical-seal-misleading\/","title":{"rendered":"Focus Top Medical Seal misleading?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"1962a9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-32311 size-large not-transparent\" alt=\"Focus Top Mediziner Siegel irref\u00fchrend?, Wettbewerbsrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-1024x585.jpg\" style=\"--dominant-color: #1962a9; object-position:45% 68%\" data-object-fit=\"cover\" data-object-position=\"45% 68%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Focus-Top-Mediziner-Siegel-irrefuehrend-2048x1170.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_ebb69c40d9469a409d278c49e29864a4\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">FOCUS seal<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">for top physicians<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-72dc4d740e1e132f7538b8223ccc9b49 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">misleading?<\/span><\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-03-01T10:19:58+02:00\">1. March 2023<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">of<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Every year, Focus magazine publishes a list of the top doctors in Germany. Many doctors want to use this for advertising purposes and advertise their practices with a corresponding &#8220;Focus Top Doctors&#8221; seal. The Wettbewerbszentrale has now objected to the Focus seal as anti-competitive.  <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-focus-top-mediziner\">FOCUS Top Doctors<\/h2>\n\n<p class=\"wp-block-paragraph\">Focus Magazin regularly publishes a publication with recommendations for top doctors in Germany, in which the relevant doctors are listed.<\/p>\n\n<p class=\"wp-block-paragraph\">For an annual license fee of \u20ac 1,900 net to the publisher, doctors on the list will receive a personalized Focus Top Mediziner seal for advertising purposes.<\/p>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/kpw.law\/en\/topics\/wettbewerbszentrale\/wettbewerbszentrale-2\/\" id=\"15318\">Wettbewerbszentrale <\/a>considers the seals used in advertising to be misleading to the target public.<\/p>\n\n<p class=\"wp-block-paragraph\">Top position claims are made without there being a permanent lead based on objective and verifiable criteria. Rather, subjective criteria such as the evaluation by patients, the evaluation by colleagues and the own evaluation are decisive. The defendant&#8217;s evaluation system is not suitable for determining a permanent and significant qualitative advantage of the selected doctors over other doctors.  <\/p>\n\n<p class=\"wp-block-paragraph\">The Wettbewerbszentrale therefore requested that the publisher be prohibited from offering the seals to doctors.<\/p>\n\n<h2 class=\"wp-block-heading\">LG Munich I on the Focus Top Mediziner seal<\/h2>\n\n<p class=\"wp-block-paragraph\">The Regional Court of Munich I<a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2023-N-1623?hl=true\">(judgment of 13.02.2023<\/a>) ruled in favor of the Wettbewerbszentrale.<\/p>\n\n<p class=\"wp-block-paragraph\">The seals create the impression among the target public that the doctors in question, who are designated or recommended as &#8220;TOP doctors&#8221;, have been awarded on the basis of a neutral and objective examination and thus occupy a leading position among doctors in the same specialist discipline.<\/p>\n\n<p class=\"wp-block-paragraph\">The seals awarded by Focus against payment of a not inconsiderable license fee have the appearance of a test mark and are also used as such in the media for advertising purposes. The seals would be perceived by the public in a similar way to Stiftung Warentest test seals. They would therefore assume that the doctors in question had been awarded on the basis of a neutral and objective test.  <\/p>\n\n<p class=\"wp-block-paragraph\">Instead, criteria based exclusively on subjective elements, such as colleague recommendation or patient satisfaction, would be taken into account.<\/p>\n\n<p class=\"wp-block-paragraph\">It is true that doctor rankings and lawyer rankings are generally permissible as value judgments. However, the licensing of seals of approval for a not insignificant fee, which give the impression of an objective test mark, leaves the area of editorial, evaluative assessment covered by freedom of expression and freedom of the press and creates the misleading impression that there are actual, objectively verifiable criteria that led to the award of the seal of approval. <\/p>\n\n<p class=\"wp-block-paragraph\">The Focus Top Mediziner seal does not give the impression that it is based on a mathematically incomprehensible evaluation decision. The supposedly objective quality assessment provided by the seal is in fact a purely subjective one that depends on many factors that cannot be influenced by doctors and their services. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The ruling by Munich Regional Court I is likely to cause some excitement among affected doctors and lawyers &#8211; for whom there is a comparable Focus seal. However, the judgment is not yet legally binding and an appeal is likely to be lodged. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lists of doctors and lawyer rankings are and remain permissible even after the ruling. However, such seals must not give the impression that they are a seal of approval if there is in fact no objective review. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_52dae57bf1d20c15fddf902280ae5c39\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every year, Focus magazine publishes a list of the top doctors in Germany. But is the advertising with the Focus Top Doctors misleading? <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5360,5358,5089,5336,5359,5362,5365,5363,5327,5052,5054,5361,5366,5357,5364,5088],"thema":[],"rechtsgebiet":[4987],"produkt":[4913,4981,4912,4982],"class_list":["post-25745","post","type-post","status-publish","format-standard","hentry","category-general","tag-anti-competitive","tag-comparative-advertising","tag-competition-association","tag-doctor","tag-doctor-rating","tag-doctors","tag-focus-en","tag-medical-practice","tag-misleading-en","tag-misleading","tag-misleading-advertising","tag-test-seal","tag-top-physicians","tag-top-position","tag-top-position-assertion","tag-wettbewerbszentrale-en","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-defense-against-warning-letter-under-competition-law","produkt-online-advertising-consulting","produkt-prosecution-of-infringement-of-competition-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Focus Top Medical Seal misleading?<\/title>\n<meta name=\"description\" content=\"Every year, Focus magazine publishes a list of the top doctors in Germany. 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