{"id":25741,"date":"2022-05-31T10:48:29","date_gmt":"2022-05-31T08:48:29","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/medicine-in-motion\/"},"modified":"2026-05-19T13:20:38","modified_gmt":"2026-05-19T11:20:38","slug":"medicine-in-motion","status":"publish","type":"post","link":"https:\/\/kpw.law\/en\/medicine-in-motion\/","title":{"rendered":"Medicine in motion"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero v4-pattern-hero--post is-style-background-blend is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:75vh;aspect-ratio:unset;\"><img data-dominant-color=\"2f92a9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, 100vw\" class=\"wp-block-cover__image-background wp-image-31250 size-large not-transparent\" alt=\"Bewegte Medizin, Marke, markenm\u00e4\u00dfige Nutzung, Markenrecht, Rechtsanwalt\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-1024x576.jpg\" style=\"--dominant-color: #2f92a9; object-position:3% 100%\" data-object-fit=\"cover\" data-object-position=\"3% 100%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-1024x576.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-300x169.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-768x432.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-1536x864.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Bewegte-Medizin-2048x1152.jpg 2048w\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-97ba1214 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6a2a725 wp-block-group-is-layout-constrained\">\r\n<h1 id=\"multirow-headline-block_af2b49606cb10d600e2cf3db728999d6\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-base-color has-text-color has-link-color has-gigantic-font-size wp-elements-ebb05987e58e3e7e1cf6bf60e18b69ef wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Moving<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-f94277a0a1ddac6a9bd4e4028295d432 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Medicine<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group has-small-font-size is-nowrap is-layout-flex wp-container-core-group-is-layout-878d3859 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0;padding-top:0;padding-bottom:0;font-style:italic;font-weight:300;text-transform:uppercase\"><div style=\"font-style:italic;font-weight:300;text-transform:uppercase\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2022-05-31T10:48:29+02:00\">31. May 2022<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">from<\/p>\n\n\n<div style=\"font-style:italic;font-weight:600\" class=\"wp-block-post-author-name\">Clemens Pfitzer<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b99a472 wp-block-group-is-layout-constrained\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-15563a4577df1e74d3a05f4050ed2267 wp-block-paragraph\"><strong>When is a trademark used as a trademark and when is it only used descriptively? <\/strong>The Nuremberg Higher Regional Court explained this again in connection with the &#8220;Bewegte Medizin&#8221; trademark.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-worum-geht-s\">What is it all about?<\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"h-der-inhaber-einer-deutschen-marke-und-einer-unionsmarke-bewegte-medizin-eingetragen-unter-anderem-fur-erziehung-unterhaltung-ausbildung-insbesondere-fort-und-weiterbildung-im-medizinischen-bereich-aller-art-fur-arzte-medizinisches-hilfspersonal-und-oder-patienten-ging-gegen-einen-facharzt-fur-kardiologie-sowie-innere-medizin-vor\">The owner of a German trademark and a European Union trademark &#8220;Bewegte Medizin&#8221;, registered inter alia for: <em>Education; entertainment; training, in particular further education and training in the medical field of all kinds for doctors, medical assistants and\/or patients,<\/em> took action against a specialist in cardiology and internal medicine.<\/p>\n\n<p class=\"wp-block-paragraph\">He gave a lecture in Regensburg on July 18, 2019. He published a summary of this lecture with the following text on a subpage of his website that can be accessed online: <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-style-bar is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\">The importance of exercise and preventive healthcare<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medicine in motion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medical lecture in Regensburg<\/p>\n<\/blockquote>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The presentation focused on the importance of exercise and preventative healthcare. The audience was shown how to use a simple expander to effectively enrich everyday office life with effective breaks. <\/p>\n\n<p class=\"wp-block-paragraph\">The trademark owner saw this as an infringement of its <a href=\"https:\/\/kpw.law\/rechtsgebiet\/markenrecht\/\" id=\"209\">trademark rights<\/a> and took action against the doctor. The warned doctor then issued a declaration to cease and desist. Further claims for information and damages led to a lawsuit.  <\/p>\n\n<p class=\"wp-block-paragraph\">The Regional Court of Nuremberg-F\u00fcrth ordered the doctor who had been warned to provide information and pay damages.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Decision on the trademarked use of Bewegte Medizin<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The Higher Regional Court of Nuremberg<a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2022-N-3220?hl=true\">(judgment of 15.02.2022 &#8211; 3 U 2794\/21<\/a>) overturned the first-instance judgment and dismissed the claims against the doctor.<\/p>\n\n<p class=\"wp-block-paragraph\">A trademark infringement only exists if the sign is used as a trademark. The decisive factor is therefore whether or not the target public also understands the sign as an indication of the origin of the goods or services from a specific company. <\/p>\n\n<p class=\"wp-block-paragraph\">In the specific case, the use of the sign &#8220;Bewegte Medizin&#8221; is not perceived as an indication of the origin of a service.<\/p>\n\n<p class=\"wp-block-paragraph\">In this context, it should be taken into account that the word combination &#8220;Bewegte Medizin&#8221; has clear descriptive echoes in the context of the specific use.<\/p>\n\n<p class=\"wp-block-paragraph\">The use of a descriptive term cannot be assumed to be a trademark. If a word has a descriptive character, it is perceived by the public as a factual indication rather than a commercial designation. <\/p>\n\n<p class=\"wp-block-paragraph\">Although the overall term &#8220;Bewegte Medizin&#8221; is not purely descriptive, it does contain clear descriptive echoes. The individual components &#8211; &#8220;Bewegte&#8221; and &#8220;Medizin&#8221; &#8211; are directly descriptive statements of fact. The defendant doctor&#8217;s presentation deals with the medical meaning of movement, so that the individual terms are descriptive for this topic as a summary of the content from the point of view of the public. In the specific context, the term &#8220;Bewegte Medizin&#8221; is therefore only descriptive and not understood as a trademark.   <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Trademarks with a descriptive appeal, such as &#8220;Bewegte Medizin&#8221;, often run the risk of being used by third parties in a descriptive manner and not as a trademark. This means that the trademark owner cannot successfully take action against such use due to a lack of trademark use. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c8cea62 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-71c143ff wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-fb77afb0 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-1931a79c wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_19a6fa40034b6027af89d7b6575d3e2d\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you about<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Trademark law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9da75b5c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact form<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-a768b15a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/person-cropped.png\" alt=\"\" class=\"wp-image-23155\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When is a trademark used as a trademark and when is it merely descriptive? The Higher Regional Court of Nuremberg explained this in a case involving the trademark &#8220;Bewegte Medizin&#8221;. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[5334,5335,5336,5339,5338,5323,5218,5337,5333],"thema":[4896,4895,4897],"rechtsgebiet":[4898],"produkt":[5001,5000,4900,4901,4902,4922,5002,4903],"class_list":["post-25741","post","type-post","status-publish","format-standard","hentry","category-general","tag-descriptive-information","tag-descriptive-use","tag-doctor","tag-medicine","tag-medicine-in-motion","tag-trademark-infringement-en","tag-trademark-law-en","tag-trademark-use-en","tag-trademark-use","thema-internationale-registrierung-en","thema-marke-en","thema-markenformen-en","rechtsgebiet-markenrecht-en","produkt-advice-on-trademark-law","produkt-defense-against-trademark-warning","produkt-markenanmeldung-en","produkt-markenrecherche-en","produkt-markenuberwachung-en","produkt-product-brand-piracy","produkt-prosecution-of-trademark-infringements","produkt-widerspruch-marke-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moving medicine - trademark law<\/title>\n<meta name=\"description\" content=\"When is a trademark used as a trademark and when is it merely descriptive? 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