{"id":24849,"date":"2025-01-25T16:54:49","date_gmt":"2025-01-25T14:54:49","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/branchen\/fashion-and-textiles\/"},"modified":"2026-05-28T17:52:09","modified_gmt":"2026-05-28T15:52:09","slug":"fashion-and-textiles","status":"publish","type":"industry","link":"https:\/\/kpw.law\/en\/industries\/fashion-and-textiles\/","title":{"rendered":"Fashion and textiles"},"content":{"rendered":"\n
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Fashion<\/p>\n\n\n\n

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The best possible protection starts with understanding:<\/strong> We know the legal challenges of the fashion and textile industry in IP and IT law and have been successfully advising our clients in this area for many years.<\/p>\n\n\n\n

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Fashion and textile industry<\/h2>\n\n\n\n

The fashion and textile industry is one of the most dynamic and important industries in the world. It encompasses the production of textiles, clothing and accessories as well as their marketing and distribution. On the one hand, the industry is characterized by ever shorter product cycles, rapidly changing trends and high innovation and cost pressure. In the luxury segment, the pressure is on to meet high quality standards, to defend oneself against imitators and free riders and to build and maintain one’s own image both online and offline in order to assert oneself on the market. The value chain in the fashion and textile industry ranges from the production of raw materials and textile finishing to the production of fashion items and other textile goods as well as their distribution and marketing offline and online. <\/p>\n\n\n\n

The fashion and textile industry is globalized and increasingly digitalized. Many companies are relocating parts of their production to countries with lower labor costs, while distribution is increasingly taking place worldwide via digital channels. This internationality also requires an approach to legal advice that goes beyond national law and considers international and cross-border issues.
Sustainability and environmental awareness are also becoming increasingly important in the industry. Consumers are placing increasing value on sustainable production processes, fair working conditions and transparent supply chains. This presents companies with new challenges, both in terms of compliance with environmental standards and the legal framework. <\/p>\n\n\n\n

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Fashion is more than just clothing – it is an expression of identity, creativity and innovation. But only those who protect their ideas legally will remain competitive in the long term. <\/p>\n<\/blockquote>\n<\/div>\n\n\n\n

IP and IT law in the fashion and textile industry<\/h2>\n\n\n\n

The textile and fashion industry is characterized by innovation, creativity and rapidly changing trends. Companies in this industry face particular challenges when it comes to protecting their designs, trademarks and technologies. At the same time, digital business models, online trade and data protection are playing an increasingly important role. Sound legal advice in intellectual property and IT law is therefore essential to protect against counterfeiting, product piracy and unfair competition and to minimize legal risks in the digital sector. <\/p>\n\n\n\n

Depending on the business model and orientation of the company, different areas of law can become relevant in the field of IP and IT law.<\/p>\n\n\n\n

Trademarks in fashion<\/h2>\n\n\n\n

Building a strong trademark is crucial for fashion companies in today’s market in order to stand out from the competition, be and remain relevant on social media and the internet and thus promote customer loyalty. It is no longer just word and figurative marks that play an important role, but also other forms of branding<\/a> in order to protect themselves legally and safeguard their own assets. <\/p>\n\n\n\n

We support companies in the textile and clothing industry worldwide in the registration, administration and monitoring of trademarks and carry out similarity searches in advance. On behalf of our clients, we effectively enforce trademark rights against infringers or defend trademark claims against our clients. In the fight against product piracy, we work together with the customs authorities to intercept illegal counterfeits at the border and prevent them from entering the market in the first place. <\/p>\n\n\n\n

Designs and copyrights in the textile sector<\/h2>\n\n\n\n

Design law protects the external design of products. In the fashion industry, these are primarily items of clothing, models and accessories. With a registered design right, imitations can be prevented. In the fast-moving fashion industry, the unregistered Community design also offers an opportunity to take action against identical copies of one’s own designs, even without a registered design. <\/p>\n\n\n\n

If the designs are particularly creative, they can also be protected by copyright. This is most likely to be the case with design classics that have a corresponding level of creativity. The main advantage over design and registered design law is the longer term of protection. <\/p>\n\n\n\n

We support companies worldwide in the registration, administration and monitoring of designs and registered designs and carry out preliminary searches for novelty and individual character. We effectively enforce copyrights and design rights against infringers or defend design or copyright claims against our clients. In the fight against product piracy, we work together with the customs authorities to intercept counterfeits at the EU’s external borders. <\/p>\n<\/div>\n\n\n\n

Competition law and know-how protection<\/h2>\n\n\n\n

On the one hand, competition law is about protection against imitations or unfair practices by competitors. On the other hand, competition law is also about compliance with legal requirements, such as information and labeling obligations, particularly towards consumers, e.g. in accordance with the EU Textile Labeling Regulation<\/a> or the Textile Labeling Act<\/a>. <\/p>\n\n\n\n

In the area of know-how protection<\/a>, the focus is on the protection of trade secrets, which are also relevant for the textile industry.<\/p>\n\n\n\n

We support textile companies in the enforcement of and defense against competition law claims and advise companies on compliance with textile law regulations and the effective protection of trade secrets.<\/p>\n\n\n\n

IT law, e-commerce and data protection<\/h2>\n\n\n\n

Digitalization has not stopped at the textile sector and has fundamentally changed the fashion industry. Companies are increasingly selling their products online themselves. Trading via platforms in particular poses legal challenges in some cases. Companies are also using digital tools to address customers, for example by allowing them to try on fashion virtually. Social media is also being used to generate reach. Digital fashion in virtual worlds is also a new business area for many fashion brands. <\/p>\n\n\n\n

Accordingly, issues relating to IT law, e-commerce and data protection are also playing an increasingly important role in the fashion industry. We support companies with digitalization projects and in the areas of e-commerce and data protection. <\/p>\n\n\n\n

Our expertise – your advantage<\/h2>\n\n\n\n

Our many years of experience and specialization in IP and IT law enable us to develop tailor-made solutions for the specific requirements of the fashion and textile industry. We support you from strategic advice through to the enforcement of your laws to ensure your long-term success in this dynamic market environment. <\/p>\n<\/div>\n\n

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Questions about fashion and textiles?<\/h2>\n<\/div>\n\n\n\r\n
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We are happy to<\/p>\n\n\n\n

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Fashion and textiles!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n

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Unser Team im Bereich<\/p>\n\n\n\n

Fashion and textiles<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n

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Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n \r\n
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Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n \r\n
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Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n \r\n
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Roxana E. Balmes, LL.M.<\/h2>\r\n<\/div>\r\n\r\n \r\n
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Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n
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Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n
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Advice on non-disclosure agreement and NDA<\/a><\/h2>\r\n\r\n

We can advise you on all legal issues relating to NDAs and non-disclosure agreements.<\/p>

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Advice on artificial intelligence<\/a><\/h2>\r\n\r\n

We advise you on all legal issues relating to artificial intelligence (AI). From development to training and the use of AI systems.<\/p>

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GTC for e-commerce<\/a><\/h2>\r\n\r\n

We create, check and design customized and legally compliant GTC for your e-commerce project and advise you on all questions of GTC law.<\/p>

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Advice on competition law<\/a><\/h2>\r\n\r\n

We advise you on all questions relating to competition law and unfair competition law, examine advertising measures and advise you on advertising measures.<\/p>

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Advice on patent law<\/a><\/h2>\r\n\r\n

We advise you on all questions of patent law, in particular licensing and enforcement of patent claims. We work together with external patent attorneys on applications and searches.<\/p>

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Successful against infringement of trade secrets<\/a><\/h2>\r\n\r\n

We defend your know-how and trade secrets and take action against infringements to combat them quickly and effectively.<\/p>

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All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Information on the legal challenges facing the fashion and textile industry in the area of IP and IT law.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[4904],"tags":[5028,5029,5027,5038,5037,5032,5040,5041,5039,5034,5033,5031,5036,5035,5030],"thema":[],"rechtsgebiet":[],"produkt":[],"class_list":["post-24849","industry","type-industry","status-publish","hentry","category-general","tag-clothing","tag-fashion","tag-fashion-articles","tag-fashion-blog","tag-fashion-house","tag-garments","tag-global-organic-textile-standard-en-2","tag-model-en","tag-sportswear","tag-textile-fiber-composition","tag-textile-fibers","tag-textile-labeling","tag-textile-labeling-ordinance-en","tag-textile-labeling-ordinance","tag-textiles"],"acf":[],"yoast_head":"\nFashion and textiles - lawyers and specialist lawyers, IP and IT law<\/title>\n<meta name=\"description\" content=\"Information on the legal challenges facing the fashion and textile industry in the area of IP and IT law.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kpw.law\/en\/industries\/fashion-and-textiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion and textiles\" \/>\n<meta property=\"og:description\" content=\"Information on the legal challenges facing the fashion and textile industry in the area of IP and IT law.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kpw.law\/en\/industries\/fashion-and-textiles\/\" \/>\n<meta property=\"og:site_name\" content=\"KPW Rechtsanw\u00e4lte und Fachanw\u00e4lte\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T15:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpw.law\/wp-content\/uploads\/Mode-und-Textil-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kpw.law\\\/en\\\/industries\\\/fashion-and-textiles\\\/\",\"url\":\"https:\\\/\\\/kpw.law\\\/en\\\/industries\\\/fashion-and-textiles\\\/\",\"name\":\"Fashion and textiles - 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