{"id":24841,"date":"2025-03-11T22:37:43","date_gmt":"2025-03-11T20:37:43","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/branchen\/advertising\/"},"modified":"2026-04-05T19:18:57","modified_gmt":"2026-04-05T17:18:57","slug":"advertising","status":"publish","type":"industry","link":"https:\/\/kpw.law\/en\/industries\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-10 has-background-dim\"><\/span><img data-dominant-color=\"b24209\" data-has-transparency=\"false\" style=\"--dominant-color: #b24209;\" decoding=\"async\" sizes=\"100vw\" class=\"wp-block-cover__image-background wp-image-24085 not-transparent\" alt=\"\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Werbung.jpg\" data-object-fit=\"cover\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9cf11772 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h1 id=\"multirow-headline-block_e351d990fe15481fef717cfe36c7f680\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Creativity<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:15%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">meets  <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-2aac9597c197aec7a652e7c7d56464ab\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">Strategy<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c93ec0be wp-block-group-is-layout-constrained\">\n<p><strong>The best possible protection starts with understanding:<\/strong> We know the legal challenges faced by agencies and other companies in the advertising industry in IP and IT law and have been successfully advising our clients in this area for many years.<\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-91e14660 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Advertising<\/h2>\n\n<p>The advertising industry is a dynamic and creative environment that helps companies establish their trademarks, promote products and reach target groups effectively. Agencies, online marketing companies, creatives and other players implement innovative ideas and use the latest technologies to design successful campaigns.   <\/p>\n\n<p>The advertising industry is in a constant state of flux, characterized by technological innovations and changing consumer needs. While traditional advertising in print, radio and television used to be the main focus, the advertising industry is now dominated by online marketing.   <\/p>\n\n<p>This sector comprises a variety of players, including traditional advertising agencies, specialized online marketing companies and creative minds working together to communicate brand messages effectively.<\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-orange-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Advertising is the art of creating entire worlds in just a few words.<\/p>\n<\/blockquote>\n<\/div>\n\n<p>Traditionally, the advertising industry is divided into several areas:<\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Creative agencies<\/strong>: They develop concepts and content for various media channels.<\/li>\n\n\n\n<li><strong>Media agencies<\/strong>: These are responsible for the strategic placement of advertising messages.<\/li>\n\n\n\n<li><strong>Specialized agencies<\/strong>: These include companies that focus on areas such as digital marketing, social media or influencer marketing.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Forms of advertising<\/h2>\n\n<p>Mit dem Aufkommen digitaler Plattformen haben sich neue Werbeformen etabliert, wie beispielsweise das <strong><a href=\"https:\/\/kpw.law\/thema\/keyword-advertising\/\">Keyword-Advertising<\/a><\/strong>, bei dem Anzeigen basierend auf spezifischen Suchbegriffen geschaltet werden. Plattformen wie <strong>Google Ads<\/strong> erm\u00f6glichen es Unternehmen, ihre Zielgruppen pr\u00e4zise anzusprechen. Gleichzeitig gewinnen <strong>Analysetools f\u00fcr Webseiten<\/strong> an Bedeutung, um das Nutzerverhalten zu verstehen und Kampagnen zu optimieren. Der Einsatz von <a href=\"https:\/\/kpw.law\/en\/topics\/artificial-intelligence-ai\/\"><strong>K\u00fcnstlicher Intelligenz (KI)<\/strong> <\/a>revolutioniert zudem die Personalisierung von Werbeinhalten und die Automatisierung von Prozessen.<\/p>\n\n<h2 class=\"wp-block-heading\">Advertising is more than creativity &#8211; it is also a legal matter<\/h2>\n\n<p>Every advertising campaign, every advertising concept and every design idea raises legal questions. Whether registering and protecting trademarks, licensed content or fair competitive conditions &#8211; companies in the advertising industry have to deal with a wide range of legal requirements. In order to avoid cease and desist letters, lawsuits and economic risks, a legally secure basis is essential.  <\/p>\n\n<h2 class=\"wp-block-heading\">Trademarks in advertising  <\/h2>\n\n<p>Eine starke Marke ist der Schl\u00fcssel zum Erfolg \u2013 doch nur, wenn sie auch rechtlich gesch\u00fctzt ist und nicht in Rechte Dritter eingreift. Markenrechtlich gesch\u00fctzte Namen, Logos und andere <a href=\"https:\/\/kpw.law\/thema\/markenformen\/\">Markenformen <\/a>sichern Unternehmen ihre Unverwechselbarkeit und verhindern, dass Dritte von ihrer Bekanntheit profitieren. F\u00fcr Werbeagenturen und Kreative ist es daher essenziell, bereits bei der Konzeption von <a href=\"https:\/\/kpw.law\/themen\/marke\/\">Marken <\/a>und Kampagnen auf markenrechtliche Aspekte zu achten.<\/p>\n\n<p>We support agencies and creative professionals who develop trademarks for their clients in ensuring that they are legally secure and do not infringe on the earlier laws of third parties and can be protected under trademark law. We also support advertisers and their clients in the registration, administration and monitoring of trademark rights. <\/p>\n\n<h2 class=\"wp-block-heading\">Designs and copyrights in the advertising industry<\/h2>\n\n<p>Das <a href=\"https:\/\/kpw.law\/rechtsgebiet\/designrecht\/\">Designrecht <\/a>sch\u00fctzt die \u00e4u\u00dfere Gestaltung von Produkten \u2013 in der Werbebranche betrifft dies unter anderem Logos, Verpackungsdesigns, Werbematerialien und digitale Inhalte. Agenturen k\u00f6nnen hier f\u00fcr ihre Kunden Designrechte sch\u00fctzen und die kreative Eigenleistung rechtlich absichern. <\/p>\n\n<p>Besonders kreative Werke \u2013 wie ikonische Kampagnenmotive, Illustrationen oder charakteristische Designelemente \u2013 k\u00f6nnen zus\u00e4tzlich durch das <a href=\"https:\/\/kpw.law\/rechtsgebiet\/urheberrecht\/\">Urheberrecht <\/a>gesch\u00fctzt sein. Dies gilt insbesondere dann, wenn eine ausreichende Sch\u00f6pfungsh\u00f6he erreicht wird. Der Vorteil gegen\u00fcber dem Design- und Geschmacksmusterrecht liegt in der l\u00e4ngeren Schutzdauer und der automatischen Entstehung des Urheberrechtsschutzes ohne vorherige Anmeldung.<\/p>\n\n<p>We support advertising agencies and creative service providers in protecting the results of their creative services for them or their clients.<\/p>\n\n<h2 class=\"wp-block-heading\">Competition law is advertising law<\/h2>\n\n<p>Wettbewerbsrechtliche Vorgaben sind in der Werbung stets zu ber\u00fccksichtigen, m\u00f6chten man <a href=\"https:\/\/kpw.law\/thema\/abmahnung\/\">Abmahnungen <\/a>und Streitigkeiten vermeiden. Agenturen haften regelm\u00e4\u00dfig daf\u00fcr, dass die von ihnen erstellten Werbema\u00dfnahmen und Werbekampagnen wettbewerbsrechtlich zul\u00e4ssig sind, da sie andernfalls mangelhaft sind. Daher m\u00fcssen Agenturen darauf achten, dass ihre Arbeitsergebnisse wettbewerbskonform sind.<\/p>\n\n<p>We support advertising agencies, creatives and companies by checking the legal admissibility of advertising measures in advance so that legal problems do not arise in the first place. In the event of competition law disputes, we support our clients by enforcing justified claims of our clients and defending claims against our clients in the best possible way.   <\/p>\n\n<h2 class=\"wp-block-heading\">Artificial intelligence in advertising<\/h2>\n\n<p>The use of generative processes in advertising in particular is changing the advertising industry forever. Graphic designers, copywriters, filmmakers and other creative professions in advertising are seeing their work massively transformed by artificial intelligence. The question arises as to who is responsible for the content and who has any laws over the work results.  <\/p>\n\n<h2 class=\"wp-block-heading\">Data protection in advertising  <\/h2>\n\n<p>Due to the increasing digitalization of the advertising industry and advertising measures, data protection issues are also playing an ever greater role for agencies, whether for their own purposes or in the implementation of Internet projects for clients.<\/p>\n\n<p>We advise agencies on this so that they can offer their customers legally compliant solutions.<\/p>\n\n<div class=\"wp-block-group has-secondary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flex wp-container-core-group-is-layout-dc3cd236 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5b1aff38 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-fc9f69e7 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" style=\"padding-top:0;padding-bottom:0;font-style:italic;font-weight:500;letter-spacing:10%\">Questions on the topic?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_adb4e1c95c00fc0bcfc7968fe095b3da\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We advise<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are welcome to<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Advertising!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-35904e51 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-team-carousel has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h2 id=\"multirow-headline-block_89125e70ab57f7b709a69df139a1dce2\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Our team<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">to the topic<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n<div id=\"related-content-block_0b1ccfa190978e98c9b85d0e737d6de9\" class=\"wp-block-visual4-related-content alignwide is-post-type-team is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/dr-markus-wekwerth\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dr. Markus Wekwerth Attorney at law, specialist lawyer for intellectual property law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/helene-klassen-rock\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/roxana-e-balmes-ll-m\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Roxana-Balmes-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Roxana-Balmes-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Roxana-Balmes-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Roxana-Balmes-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Roxana E. Balmes, LL.M.<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/daniel-loncar\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/clemens-pfitzer\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Clemens Pfitzer, lawyer, certified expert in intellectual property law, certified expert in IT-law, partner, competition law, trademark law, patent law, design law, know-how protection, IT-law, data protection law, copyright law, e-commerce\" style=\"--dominant-color: #717d73;border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif 500w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-300x300.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-150x150.avif 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-has-transparency=\"false\" data-dominant-color=\"717d73\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-service-list has-neutral-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-51f92bee wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" style=\"padding-top:0;padding-bottom:0\">Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n<div id=\"related-content-block_bf11e775b88e7a44788c9c2d35984bfa\" class=\"wp-block-visual4-related-content alignwide is-post-type-service is-layout-list\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-non-disclosure-agreement-and-nda\/\" target=\"_self\" >Advice on non-disclosure agreement and NDA<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We can advise you on all legal issues relating to NDAs and non-disclosure agreements.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-non-disclosure-agreement-and-nda\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-artificial-intelligence\/\" target=\"_self\" >Advice on artificial intelligence<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise you on all legal issues relating to artificial intelligence (AI). From development to training and the use of AI systems.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-artificial-intelligence\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/gtc-for-e-commerce\/\" target=\"_self\" >GTC for e-commerce<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We create, check and design customized and legally compliant GTC for your e-commerce project and advise you on all questions of GTC law.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/gtc-for-e-commerce\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-competition-law\/\" target=\"_self\" >Advice on competition law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise you on all questions relating to competition law and unfair competition law, examine advertising measures and advise you on advertising measures.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-competition-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-patent-law\/\" target=\"_self\" >Advice on patent law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise you on all questions of patent law, in particular licensing and enforcement of patent claims. We work together with external patent attorneys on applications and searches.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-patent-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/successful-against-infringement-of-trade-secrets\/\" target=\"_self\" >Successful against infringement of trade secrets<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We defend your know-how and trade secrets and take action against infringements to combat them quickly and effectively.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/successful-against-infringement-of-trade-secrets\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kpw.law\/en\/services\/\"><strong>All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Information on the legal challenges in advertising and for the advertising industry in the area of IP and IT law.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[4904],"tags":[],"thema":[],"rechtsgebiet":[],"produkt":[],"class_list":["post-24841","industry","type-industry","status-publish","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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