{"id":24744,"date":"2013-12-18T16:38:55","date_gmt":"2013-12-18T14:38:55","guid":{"rendered":"https:\/\/kpw-relaunch.wp1.visual4.com\/rechtsgebiete\/competition-law\/"},"modified":"2026-04-29T18:45:03","modified_gmt":"2026-04-29T16:45:03","slug":"competition-law","status":"publish","type":"field-of-law","link":"https:\/\/kpw.law\/en\/fields-of-law\/competition-law\/","title":{"rendered":"Competition law"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull v4-pattern-hero is-style-arrow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light v4-pattern-hero__cover\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:100vh;aspect-ratio:unset;\"><img data-dominant-color=\"299db8\" data-has-transparency=\"false\" style=\"--dominant-color: #299db8;\" decoding=\"async\" sizes=\"100vw\" class=\"wp-block-cover__image-background wp-image-22998 not-transparent\" alt=\"Wettbewerbsrecht, Werberecht, Lauterkeitsrecht, Rechtsanwalt, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, Abmahnung\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Wettbewerbsrecht.jpg\" data-object-fit=\"cover\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9cf11772 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\r\n<h1 id=\"multirow-headline-block_233ecb0a20b011c1d92c42776321c1c6\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-gigantic-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Competition<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:10%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">and<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-gigantic-font-size wp-elements-0c9e2c9c8dc83a51cc080698f1b71a83\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\"><span class=\"v4-marker-highlight-background\">law<\/span>.<\/p>\n\n<\/div> \r\n<\/h1>\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d2abef44 wp-block-group-is-layout-constrained\">\n<p><strong>In competition law, non-compliance can lead to warnings and trouble:<\/strong> trust our experienced experts to avoid competition law disputes from the outset and successfully enforce or defend against claims<\/p>\n\n\n\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-rechtsanwalte-fur-wettbewerbsrecht\">Lawyers for competition law<\/h2>\n\n<p>Competition law serves to protect fair and functioning competition on the market. As lawyers specializing in competition law, we support companies in complying with the law and taking action against unfair business practices. Competition law, also known as unfair competition law or advertising law, protects the market from misleading advertising, unlawful pricing and aggressive sales strategies.  <\/p>\n\n<p>Companies benefit from clear rules, while consumers are protected from deception and unfair practices. However, the multitude of legal requirements often makes it difficult for companies and entrepreneurs to act in a legally compliant manner. Without professional support, it is almost impossible to comply with all competition law requirements. It is often not only companies that deliberately behave in an anti-competitive manner that receive warnings, but also those that unknowingly violate the law.   <\/p>\n\n<div class=\"wp-block-group v4-pattern-general-quote-box has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<p>Functioning competition promotes innovation, quality and efficiency. Competition law regulates the <strong>rules of fair competition<\/strong> between companies operating on the market and serves to protect competitors, consumers and other market participants. <\/p>\n<\/blockquote>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-wann-ist-das-wettbewerbsrecht-anwendbar\">When is competition law applicable?<\/h2>\n\n<p>For competition law to apply, there must be a commercial act. A commercial act is any behavior aimed at promoting one&#8217;s own sales or those of another company. This can take place before, during or after a business transaction &#8211; whether through advertising, contract negotiations or sales strategies.  <\/p>\n\n<p><strong>Put simply,<\/strong> anything that a company does to promote sales or facilitate business transactions falls under competition law. Violations can result in warnings, injunctions or claims for damages. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-schutz-von-mitbewerbern-und-verbrauchern-im-wettbewerbsrecht\">Protection of competitors and consumers under competition law<\/h2>\n\n<p>Competition law protects companies and consumers from unfair actions. Anti-competitive infringements include   <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Gezielte Behinderung oder Herabsetzung von <a href=\"https:\/\/kpw.law\/themen\/mitbewerber\/\">Mitbewerbern<\/a><\/strong>, etwa durch unwahre Behauptungen oder unlautere Vergleichswerbung.<\/li>\n\n\n\n<li><strong>Unlawful imitation of products<\/strong> &#8211; especially if this is associated with a deception of origin or exploitation of reputation.<\/li>\n\n\n\n<li><strong>Misleading advertising<\/strong> &#8211; for example, false information on prices, discounts or product features.<\/li>\n\n\n\n<li><strong>Aggressive sales methods<\/strong> that pressure consumers to make a purchase decision.<\/li>\n<\/ul>\n\n<p>Competition law in the B2C sector is harmonized throughout Europe, so that the same rules apply to companies vis-\u00e0-vis consumers throughout the EU.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-typische-verstosse-im-wettbewerbsrecht-wann-drohen-abmahnungen\">Typical infringements in competition law &#8211; when are warnings imminent?<\/h2>\n\n<p>Companies should take particular care to avoid anti-competitive behavior. Typical infringements are <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Withholding material information<\/strong> or failure to comply with <strong>information obligations<\/strong><\/li>\n\n\n\n<li><strong>Unauthorized use of quality marks<\/strong> or quality seals.<\/li>\n<\/ul>\n\n<div class=\"wp-block-columns v4-pattern-text-copy-half-col is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Bait-and-switch offers<\/strong> if insufficient reference is made to the limitation of stockpiling.<\/li>\n\n\n\n<li><strong>False information on the offer period<\/strong> to entice consumers to make quick purchases.<\/li>\n\n\n\n<li><strong>Advertising disguised as information<\/strong> that deceives consumers.<\/li>\n<\/ul>\n\n\n\n<p>Zudem sind Verst\u00f6\u00dfe gegen eine Vielzahl von Vorschriften ebenfalls zugleich wettbewerbswidrig. Dies gilt z.B. f\u00fcr Verst\u00f6\u00dfe gegen die\u00a0<a href=\"https:\/\/kpw.law\/themen\/preisangabenverordnung-pangv\/\">Preisangabenverordnung (PAngV)<\/a>\u00a0und die Health-Claims-Verordnung (HVCO).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide v4-pattern-cta-box has-secondary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a7c0d175 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top v4-pattern-cta-box__columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column is-layout-flow wp-container-core-column-is-layout-bce6ca70 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:0;flex-basis:60%\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-5c12a1d1 wp-block-group-is-layout-constrained\">\r\n<div id=\"multirow-headline-block_fed70771b621444fb62497f7021774cb\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">We are happy to<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">advise you on<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(1.837rem, 1.837rem + ((1vw - 0.2rem) * 2.272), 3.2rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5c3c14bb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\r\n\r\n<div class=\"wp-block-visual4-contact-modal__button\">\r\n            \r\n        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n            \r\n\r\n<div class=\"wp-block-button v4-contact-modal-button is-style-fill\" style=\"font-style:normal;font-weight:600\" data-form-id=\"8\"><a class=\"wp-block-button__link has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-element-button\">Contact us now!<\/a><\/div>\r\n\r\n        <\/div>\r\n        \r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-style-mobile-only is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow is-style-fill\"><a class=\"wp-block-button__link has-base-background-color has-background wp-element-button\" href=\"tel:4971141019030\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);font-style:normal;font-weight:600\">Call now!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top v4-pattern-cta-box__columns-column v4-pattern-cta-box__columns-column--image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full v4-pattern-cta-box__columns-column__image\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"775\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Clemens-Pfitzer-Rechtsanwalt.png\" alt=\"Clemens Pfitzer, attorney, specialist attorney for intellectual property law, specialist attorney for IT law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" class=\"wp-image-23370\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Clemens-Pfitzer-Rechtsanwalt.png 948w, https:\/\/kpw.law\/wp-content\/uploads\/Clemens-Pfitzer-Rechtsanwalt-300x245.png 300w, https:\/\/kpw.law\/wp-content\/uploads\/Clemens-Pfitzer-Rechtsanwalt-768x628.png 768w\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group has-kpw-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-heilmittelwerberecht\" style=\"padding-top:0;padding-bottom:0\">Therapeutic products advertising law<\/h2>\n\n\n\n<p>The law on the advertising of therapeutic products supplements general competition law and specifically regulates the advertising of medicinal products, medical devices and other therapeutic products. In contrast to general competition law, which is primarily aimed at protecting the fairness of competition and market participants, therapeutic products advertising law focuses on the protection of consumer health. It contains particularly strict regulations to prevent misleading or exaggerated advertising claims in sensitive areas of the healthcare sector.    <\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:auto 47%\"><div class=\"wp-block-media-text__content\">\n<p style=\"margin-top:0;margin-bottom:0\">The central regulations include advertising restrictions for prescription-only medicines, a ban on advertising with healing promises and requirements for scientifically proven claims. The aim is to ensure that advertising in the healthcare sector is factual, transparent and responsible in order to protect consumers from misinformation and maintain trust in medical products. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-1024x796.jpg\" alt=\"\" class=\"wp-image-23084 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-1024x796.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-300x233.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-768x597.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-1536x1195.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Heilmittelwerberecht-2048x1593.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-anspruchsberechtigung-im-wettbewerbsrecht\">Eligibility under competition law<\/h2>\n\n<p>Not everyone can enforce competition law claims, but only those who are legally entitled to do so. These are <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><a href=\"https:\/\/kpw.law\/themen\/mitbewerber\/\">Mitbewerber<\/a><\/li>\n\n\n\n<li>Qualified trade associations, such as the Wettbewerbszentrale and Verband Sozialer Wettbewerb<a href=\"https:\/\/www.bundesjustizamt.de\/SharedDocs\/Downloads\/DE\/Verbraucherschutz\/Liste_qualifizierter_Wirtschaftsverbaende_UWG.pdf?__blob=publicationFile&amp;v=43\">(list of all qualified trade associations<\/a>)<\/li>\n\n\n\n<li>qualified consumer associations, such as the consumer advice centers and Deutsche Umwelthilfe<a href=\"https:\/\/www.bundesjustizamt.de\/SharedDocs\/Downloads\/DE\/Verbraucherschutz\/Liste_qualifizierter_Einrichtungen.pdf?__blob=publicationFile&amp;v=44\">(list of all qualified consumer associations<\/a>)<\/li>\n\n\n\n<li>the chambers of industry and commerce, the organizations established under the Crafts Code and other professional bodies under public law in the performance of their duties<\/li>\n\n\n\n<li>Trade unions in the performance of their duties in representing independent professional interests<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-abmahnung-nbsp-und-rechtsdurchsetzung\">Cease and desist letters and law enforcement<\/h2>\n\n<p>Wettbewerbsrechtliche Anspr\u00fcche werden in der Regel zun\u00e4chst durch eine wettbewerbsrechtliche\u00a0<a href=\"https:\/\/kpw.law\/themen\/abmahnung\/\">Abmahnung\u00a0<\/a>geltend gemacht. Die Abmahnung enth\u00e4lt in der Regel eine Darstellung des Versto\u00dfes und eine Aufforderung zur Unterlassung durch Abgabe einer\u00a0Unterlassungserkl\u00e4rung. Daneben werden h\u00e4ufig Anspr\u00fcche auf Auskunft, Schadensersatz und Erstattung von Rechtsanwaltskosten geltend gemacht.<\/p>\n\n<p>If competition law claims are not settled out of court, this is usually followed by legal proceedings. This can be either summary proceedings in the form of an interim injunction or a lawsuit. <\/p>\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_296fc34684ba8484b9a80bf470c6c759\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-cover alignfull is-light has-base-color has-text-color has-link-color wp-elements-b24dfd2c2975c61c616eb74d9a3ea188\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-secondary-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/uploads\/loop-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cf05694f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:italic;font-weight:500;letter-spacing:10%\">Received a cease and desist letter?<\/h2>\n<\/div>\n\n\n\r\n<div id=\"multirow-headline-block_fed70771b621444fb62497f7021774cb\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">How to react<\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">You are best advised to<\/p>\n\n\n\n<p class=\"has-text-align-left has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">cease and desist letter!<\/p>\n\n<\/div> \r\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size\">A cease and desist letter, e.g. for infringement of competition law, industrial property rights or copyright, should always be taken seriously, as it can have considerable legal and financial consequences.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Timely and professional advice is crucial in order to minimize risks and develop the right strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);flex-basis:60%\">\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Check cease and desist letter:<\/strong> Have the cease and desist letter legally checked. Not every cease and desist letter is justified, formally correct and abusive cease and desist letters are unlawful. <\/li>\n\n\n\n<li><strong>Observe the deadline<\/strong>: Be sure to respond within the set deadline to avoid further legal action such as an injunction or a lawsuit.<\/li>\n\n\n\n<li><strong>Check the cease-and-desist declaration<\/strong>: Do not sign a pre-formulated cease-and-desist declaration without legal advice. It could be too far-reaching and lead to considerable and lasting disadvantages. Once a cease-and-desist declaration has been signed, it is almost impossible to get rid of it and can result in considerable follow-up costs in the form of high contractual penalties.  <\/li>\n\n\n\n<li><strong>Strategy<\/strong>: Regardless of whether the cease and desist letter is justified or not, you should consider the right strategy for responding to the cease and desist letter with professional support. Many aspects play a role here. For example, there may be formal errors or the submission of a cease-and-desist declaration may involve incalculable risks.  <\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n        <\/div>\r\n    \r\n\n<h2 class=\"wp-block-heading\" id=\"h-unsere-kompetenz-als-rechtsanwalte-im-wettbewerbsrecht\"><strong>Our expertise as lawyers in competition law<\/strong><\/h2>\n\n<p>Competition law is an extremely complex area of law that is constantly evolving. This requires experience and knowledge of current case law and new legislation. <\/p>\n\n<p>We have a team of highly specialized and experienced lawyers and specialist lawyers in the field of competition law. As experienced <strong>lawyers in competition law<\/strong>, we provide legal advice and representation to companies, self-employed persons and online traders. Our services include  <\/p>\n\n<ul class=\"wp-block-list is-style-arrow\">\n<li><strong>Avoidance <\/strong>of competition disputes by <strong>reviewing <\/strong>advertising measures  <\/li>\n\n\n\n<li><strong>Defense against <\/strong>unjustified warnings, temporary injunctions and legal action<\/li>\n\n\n\n<li><strong>Durchsetzung <\/strong>wettbewerbsrechtlicher Anspr\u00fcche gegen <a href=\"https:\/\/kpw.law\/themen\/mitbewerber\/\">Mitbewerber<\/a><\/li>\n\n\n\n<li><strong>Advice <\/strong>on legally compliant advertising, price information and contractual clauses<\/li>\n<\/ul>\n\n<p>We represent our clients in competition law before all German courts nationwide.  <\/p>\n\n<div class=\"wp-block-group alignfull v4-pattern-trust-case-study-slider is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0\">\n<div class=\"wp-block-cover alignfull is-style-background-blend\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/monochrome-gradient-loop.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-kpw-dark-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-referenzen\" style=\"font-style:italic;font-weight:500;letter-spacing:0.3em\">References<\/h2>\n\n\n\n\n<div id=\"testimonials-block_35d6726d9e9fe1784cf7d5650d3b637b\" class=\"wp-block-visual4-testimonials v4-testimonials alignwide\">\n\n    \n    <div class=\"wp-block-visual4-testimonials__items v4-testimonials-slides\">\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful enforcement of competition law claims for an Austrian <strong>agricultural machinery manufacturer <\/strong>against a competitor in Germany.<\/p>\n<\/blockquote>\n\n<\/div>\n\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful representation of competition law claims for manufacturers of <strong>scaffolding components <\/strong>against competitors due to incorrect labeling with conformity marks on scaffolding components.  <\/p>\n<\/blockquote>\n\n<\/div>\n\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful enforcement of a <strong>certification system <\/strong>against unauthorized use of quality marks.<\/p>\n<\/blockquote>\n\n<\/div>\n\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful defense against unjustified competition law claims due to online advertising against a <strong>detective agency<\/strong>.  <\/p>\n<\/blockquote>\n\n<\/div>\n\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful enforcement of injunctive relief for a <strong>hot tub supplier <\/strong>against a competitor for violations of the ElektroG.<\/p>\n<\/blockquote>\n\n<\/div>\n\n\r\n<div class=\"wp-block-visual4-testimonials__item\">\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:400\">Successful defense against unjustified claims due to alleged unfair imitation for <strong>holders for POS systems<\/strong>.  <\/p>\n<\/blockquote>\n\n<\/div>\n<\/div> \n\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<h2 id=\"multirow-headline-block_9c41cd0a5b29200bc686227d57cca10e\" class=\"wp-block-visual4-multirow-headline\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Our team<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">in competition law<\/p>\n\n<\/div> \r\n<\/h2>\n\n\r\n\r\n<div id=\"related-content-block_55c053e2c28cf1a4eb7e1843e5ad3ca9\" class=\"wp-block-visual4-related-content alignwide is-post-type-team is-layout-carousel\">\r\n    \r\n    \r\n    <div class=\"wp-block-visual4-carousel v4-carousel\">\r\n        <div class=\"wp-block-visual4-carousel-slides v4-carousel-slides\">\r\n\r\n                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/clemens-pfitzer\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Clemens Pfitzer, lawyer, certified expert in intellectual property law, certified expert in IT-law, partner, competition law, trademark law, patent law, design law, know-how protection, IT-law, data protection law, copyright law, e-commerce\" style=\"--dominant-color: #717d73;border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat.avif 500w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-300x300.avif 300w, https:\/\/kpw.law\/wp-content\/uploads\/2024\/12\/Clemens-Pfitzer-Quadrat-150x150.avif 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-has-transparency=\"false\" data-dominant-color=\"717d73\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Clemens Pfitzer<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/dr-markus-wekwerth\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Dr. Markus Wekwerth Attorney at law, specialist lawyer for intellectual property law, partner, competition law, trademark law, patent law, design law, know-how protection, IT law, data protection law, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Markus-Wekwerth-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Dr. Markus Wekwerth<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/helene-klassen-rock\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Helene-Klassen-Rock2-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Helene Klassen-Rock<\/h2>\r\n<\/div>\r\n\r\n                                                                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--team has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/team\/daniel-loncar\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    <figure style=\"aspect-ratio:1;\" class=\"v4-pattern-teaser-card-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Daniel Loncar Attorney, competition law, trademark law, patent law, design law, know-how protection, copyright law, e-commerce\" style=\"border-radius:100%;width:100%;height:100%;object-fit:cover;box-shadow:var(--wp--preset--shadow--light);\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-png.webp 500w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-300x300-png.webp 300w, https:\/\/kpw.law\/wp-content\/uploads\/Daniel-Loncar-150x150-png.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n    <h2 style=\"font-size:clamp(1.172rem, 1.172rem + ((1vw - 0.2rem) * 1.13), 1.85rem);font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-center wp-block-post-title\">Daniel Loncar<\/h2>\r\n<\/div>\r\n\r\n                                            \r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-kpw-turquoise-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\r\n<h2 id=\"multirow-headline-block_26dddc27fe8586698da7e2c90fc93ce1\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-text-align-center has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">  Significant laws in the<\/p>\n\n\n\n<p class=\"has-text-align-center has-huge-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:4.5%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law<\/p>\n\n<\/div> \r\n<\/h2><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/themes\/kpw-law\/assets\/samples\/link-icon.png\" alt=\"\" class=\"wp-image-23088 size-full\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list is-style-arrow\">\n<li><a href=\"http:\/\/www.gesetze-im-internet.de\/uwg_2004\/\" target=\"_blank\" rel=\"noreferrer noopener\">Act against Unfair Competition (UWG)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.gesetze-im-internet.de\/heilmwerbg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Law on Advertising in the Healthcare Sector (HWG)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.gesetze-im-internet.de\/uklag\/\" target=\"_blank\" rel=\"noreferrer noopener\">Act on Injunctions for Breaches of Consumer Rights and Other Infringements (UKlaG)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=celex%3A32005L0029\" target=\"_blank\" rel=\"noreferrer noopener\">Directive 2005\/29\/EC on Unfair Commercial Practices (UCP Directive)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32019L2161\" target=\"_blank\" rel=\"noreferrer noopener\">Directive (EU) 2019\/2161 on better enforcement and modernization of consumer protection rules<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX%3A32024L0825\" target=\"_blank\" rel=\"noreferrer noopener\">Directive (EU) 2024\/825 on empowering consumers for the green transition through better protection against unfair practices and better information (applicable from 27.09.2026)  <\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\r\n\r\n\r\n\r\n            <div id=\"content-cloner-block_a47bcd2b13f65dbf846050fc1cfd1e40\" class=\"wp-block-visual4-content-cloner alignfull\">\r\n            \n<div class=\"wp-block-group alignfull v4-pattern-faq has-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\r\n<h2 id=\"multirow-headline-block_26dddc27fe8586698da7e2c90fc93ce1\" class=\"wp-block-visual4-multirow-headline alignwide\">\r\n    <div class=\"wp-block-visual4-multirow-headline\">\n\n<p class=\"has-huge-font-size\" style=\"margin-top:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:1;text-transform:uppercase\">Frequent  <\/p>\n\n\n\n<p class=\"has-text-align-left has-x-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:8%;padding-top:0;padding-bottom:0;font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Questions About the<\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0%;padding-top:0;padding-bottom:0;font-size:clamp(1.837rem, 1.837rem + ((1vw - 0.2rem) * 2.272), 3.2rem);font-style:normal;font-weight:1000;line-height:0.9;text-transform:uppercase\">Competition law.<\/p>\n\n<\/div> \r\n<\/h2><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What is unfair advertising under competition law?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Unfair advertising occurs when advertising is misleading, harassing or aggressive and thereby impairs the freedom of choice of consumers or competitors. Examples include false price information, unidentified advertising or unsolicited telephone calls. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">When does a company act unfairly in competition?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Conduct is unfair if it is contrary to accepted principles of morality in competition, e.g. if it is misleading, disparaging or harassing. Typical examples are the imitation of products or the targeted obstruction of a competitor. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What claims do competitors have in the event of an infringement of competition law?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Competitors can assert claims for injunctive relief, information, damages and removal, as well as claims for reimbursement of costs. They can also demand that misleading or untrue claims be withdrawn. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What role does consumer perception play in competition law?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>The perception of the average informed, attentive and reasonable consumer is the yardstick for assessing misleading and unfair advertising towards consumers. The decisive factor is how advertising or information is understood by the consumer. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">Is comparative advertising permitted?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Comparative advertising is permitted as long as it is not misleading, does not disparage or denigrate competitors and concerns objectively comparable characteristics. Examples are price or performance comparisons, as long as they remain factual. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What is misleading by omission?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Misleading by omission occurs when material information that is necessary for a consumer to make a decision is intentionally or negligently omitted. This applies in particular if the omission results in the consumer making an economic decision that they would not otherwise have made. <\/p>\n\n\n\n<p>Examples include incomplete price information, missing information on availability or failure to comply with information obligations.<\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What are bait-and-switch offers?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Decoy offers are offers in which companies attract customers with conspicuously low prices or special conditions without actually being able to offer the advertised products in sufficient quantities or over a reasonable period of time.<\/p>\n\n\n\n<p>A typical example is advertising a smartphone at a very low price, even though only a few devices are in stock and there are no plans to reorder. The aim of such offers is often to lure customers into the store and then redirect them to more expensive alternatives. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What are moon prices?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Moon prices are inflated prices quoted by companies in order to deceive customers. An unrealistically high price is presented as an &#8220;earlier&#8221; or &#8220;regular&#8221; price in order to make a discount or price reduction appear particularly attractive. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">What is unfair imitation?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Unfair imitation occurs when an entrepreneur imitates a product or service of a competitor and this violates the principles of fair competition. It is unfair conduct if the product or service has a competitive character and one of the following three conditions is met: <\/p>\n\n\n\n<p><strong>Deception of origin<\/strong>: Counterfeiting leads consumers to believe that the product is the competitor&#8217;s original product. This can be achieved, for example, through an identical design or packaging of the product. <br\/><br\/><strong>Unfair exploitation of the reputation<\/strong>: The imitator exploits the good reputation of the original, for example to market his own products more easily or to gain the trust of consumers.<br\/><br\/><strong>Dishonest acquisition of knowledge<\/strong>: The knowledge or documents required for the counterfeiting were obtained dishonestly.<\/p>\n<\/div>\n\n<\/div> \r\n<\/div>\n\n\r\n<div id=\"accordion-block_bd1224efc8dd382883d398ad7c942146\" class=\"wp-block-visual4-accordion v4-accordion\">\r\n    <div class=\"wp-block-visual4-accordion-inner\">\n\n<h3 class=\"wp-block-heading wp-block-visual4-accordion-title v4-accordion-title\">Are competitions permitted in advertising?<\/h3>\n\n\n\n<div class=\"wp-block-group wp-block-visual4-accordion-content v4-accordion-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Competitions are permitted as long as the conditions of participation are clearly stated and no misleading statements are made. Conditions such as compulsory purchase can be problematic. <\/p>\n<\/div>\n\n<\/div> \r\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n        <\/div>\r\n    \r\n\n\n\n<div class=\"wp-block-group alignfull v4-pattern-query-service-list has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc87f194 wp-block-group-is-layout-constrained\" style=\"background-color:#dddddd;margin-top:0;margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\" data-aos=\"fade-up\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" id=\"h-unsere-dienstleistungen\" style=\"padding-top:0;padding-bottom:0\">Our services<\/h2>\n<\/div>\n\n\n\r\n\r\n<div id=\"related-content-block_2da6e4119dc81d5b6592f72043089fbb\" class=\"wp-block-visual4-related-content alignwide is-post-type-service is-layout-list\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\" target=\"_self\" >Customs seizure against product\/brand piracy<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We also combat cases of product and brand piracy for you throughout the EU by means of customs seizures during import and export and with law enforcement authorities.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/customs-seizure-against-product-brand-piracy\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\" target=\"_self\" >Advice on online trading platforms<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We advise companies on all legal issues relating to trading on online trading platforms such as Amazon, eBay, Zalando, Otto, Kaufland, Etsy and others.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/advice-on-online-trading-platforms\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\" target=\"_self\" >Effective defense in competition law<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We support you in defending against competition law claims and cease and desist letters in the best possible way.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/effective-defense-in-competition-law\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                                                \r\n\r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--list is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-97f802f9 wp-block-group-is-layout-flex\" style=\"min-height:100%\"><h2 style=\"border-style:none;border-width:0px; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left has-link-color wp-elements-c208af672c64248adb39d84dbb9a9287 wp-block-post-title has-text-color has-contrast-color has-large-font-size has-semi-condensed-font-family\"><a href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\" target=\"_self\" >Successfully combating competition law infringements<\/a><\/h2>\r\n\r\n<div style=\"text-decoration:none; padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"has-link-color wp-elements-734a5640f7623f40a0165f3d50f3d767 wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We take action on your behalf against infringements of competition law in order to quickly and effectively put an end to unfair behavior by your competitors.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/kpw.law\/en\/services\/successfully-combating-competition-law-infringements\/\">Mehr erfahren<\/a><\/p><\/div><\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kpw.law\/en\/services\/\"><strong>All services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull v4-pattern-query-post-grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-text-align-center has-huge-font-size\" id=\"h-relevante-beitrage\">Relevant articles<\/h2>\n\n\n\r\n\r\n<div id=\"related-content-block_0b1deadff5f060d22a9f7872cd896327\" class=\"wp-block-visual4-related-content alignwide is-post-type-post is-layout-grid\">\r\n    \r\n    <div class=\"wp-block-group is-layout-grid  wp-block-group-is-layout-grid\">\r\n\r\n                                    \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/ready-set-innovate\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img decoding=\"async\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Ready-set-innovate-1024x585.jpg\" class=\"wp-post-image attachment-post-thumbnail size-post-thumbnail wp-block-cover__image-background v4-fallback-thumbnail\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Ready, Set, Innovate<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/resale-oktoberfest-reservation\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #cc9b1f;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Weiterverkauf-Oktoberfest-Reservierung-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"cc9b1f\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Resale Oktoberfest reservation<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/strike-price-as-a-stumbling-block\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #b65825;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Streichpreis-als-Stolperfalle-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"b65825\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Bargain prices as a pitfall.<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/breach-of-competition-due-to-poor-organization\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #cd4e79;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Verstoss-wegen-schlechter-Organisation-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"cd4e79\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Breach of competition due to poor organization<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/copyrights-to-symbols-in-construction-plans\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #cbba59;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Urheberrechte-an-Symbolen-in-Krankenhausplaenen-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"cbba59\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Copyrights to symbols in construction plans<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                                                \r\n<div class=\"wp-block-group v4-pattern-teaser-card v4-pattern-teaser-card--grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-linked\"><a class=\"wp-block-group__link\" href=\"https:\/\/kpw.law\/en\/sharing-access-data-within-the-group\/\" target=\"_self\" rel=\"follow\" aria-hidden=\"true\" tabindex=\"-1\">&nbsp;<\/a>\r\n    \r\n\r\n<div class=\"wp-block-cover v4-pattern-teaser-card-image v4-pattern-teaser-card-image--cover has-custom-content-position is-position-bottom-left has-base-color has-text-color has-link-color wp-elements-635953a50e8eb4410584a84ca1f97953\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);min-height:9.5em;aspect-ratio:unset;\">\r\n    <span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim has-background-gradient\" style=\"background:linear-gradient(2deg,rgb(0,0,0) 0%,rgba(0,0,0,0.2) 45%)\"><\/span>\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-scaled.avif\" class=\"wp-block-cover__image-background not-transparent\" alt=\"\" data-object-fit=\"cover\" data-object-position=\"100% 50%\" style=\"--dominant-color: #5bc6c7;object-position:100% 50%;\" srcset=\"https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-scaled.avif 2560w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-300x171.jpg 300w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-1024x585.jpg 1024w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-768x439.jpg 768w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-1536x878.jpg 1536w, https:\/\/kpw.law\/wp-content\/uploads\/Teilen-von-Zugangsdaten-im-Konzern-2048x1170.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-has-transparency=\"false\" data-dominant-color=\"5bc6c7\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-52009084 wp-block-cover-is-layout-constrained\">\r\n        <h2 style=\"font-style:normal;font-weight:700; padding-top:0;padding-bottom:0;\" class=\"has-text-align-left wp-block-post-title has-semi-condensed-font-family\">Sharing access data within the Group<\/h2>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n\r\n                    \r\n    <\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Experienced lawyers and specialist lawyers advise you on competition law and represent you in competition law disputes and warnings.<\/p>\n","protected":false},"featured_media":26184,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4904],"tags":[],"thema":[4926,4931,4991,4941,4989,4929,4995,4993,4994,4925,4998,4988,4996,4999,4997,4990,4992,4924],"rechtsgebiet":[4987],"produkt":[4913,4986,4983,4934,4981,4984,4912,4935,4922,4985,4982,4919,4914],"class_list":["post-24744","field-of-law","type-field-of-law","status-publish","has-post-thumbnail","hentry","category-general","thema-amazon-en","thema-ambush-marketing-en","thema-cosmetics","thema-data-protection","thema-domains-en","thema-ebay-en","thema-electrical-appliances","thema-fixed-book-prices","thema-food","thema-google-en","thema-greenwashing-en","thema-keyword-advertising-en","thema-precious-metal-and-gold-purchase","thema-protected-geographical-indications","thema-ratings-and-rating-portals","thema-sport-en","thema-toys","thema-warning","rechtsgebiet-competition-law","produkt-advertising-advice","produkt-advice-on-cosmetics-law","produkt-advice-on-food-law","produkt-consulting-online-trading-platforms","produkt-defense-against-warning-letter-under-competition-law","produkt-defense-against-warning-letter-under-drug-advertising-law","produkt-online-advertising-consulting","produkt-online-store-review","produkt-product-brand-piracy","produkt-prosecution-for-breach-of-the-law-on-the-advertising-of-therapeutic-products","produkt-prosecution-of-infringement-of-competition-law","produkt-prosecution-of-infringement-of-design-rights","produkt-website-internet-presence-consulting"],"acf":[],"yoast_head":"<!-- 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